Meta's Threads crosses 200 million active users

by with No Comment Tech

Instagram Threads logo

Image Credits: Jaap Arriens/NurPhoto / Getty Images

A day after Meta CEO Mark Zuckerberg talked about his newest social media experiment Threads reaching “almost” 200 million users on the company’s Q2 2024 earnings call, the platform has touched the milestone.

Instagram head Adam Mosseri confirmed that the Twitter rival has reached 200 million active users in a post on Threads. Meta has taken just 13 months to achieve the figure.

“I’m excited to share that we crossed the 200M milestone on @threads,” Mosseri wrote. “My hope is that Threads can inspire ideas that bring people together and this amazing community continues to grow.”

Growth for Threads has been strong. The text-focused social media platform, which launched in July 2023, reached 150 million users in April 2024 and 175 million users in July on its one-year anniversary, before another growth spurt led it to hit 200 million a month later.

For comparison, Threads’ main rival X (formerly Twitter) had more than 600 million monthly users back in May, according to owner Elon Musk. The demise of legacy Twitter under Musk’s erratic change of direction — which alienated scores of long-time users — was the original impetus for Meta to launch Threads, to offer consumers an alternative space for online discussion.

Last year, Zuckerberg suggested Threads has a “good chance” of becoming a platform with more than a billion users. On the latest earnings call, the Meta CEO also described the platform as being on a good growth trajectory.

“We’re making steady progress towards building what looks like it’s going to be another major social app. And we are seeing deeper engagement,” he said, adding: “I’m quite pleased with the trajectory here.”

Zuckerberg added that apart from shipping features, the company is working on improving Threads’ content recommendation system.

Meta's Threads crosses 200 million active users

by with No Comment Tech

Image Credits: Jaap Arriens/NurPhoto / Getty Images

A day after Meta CEO Mark Zuckerberg talked about his newest social media experiment Threads reaching “almost” 200 million users on the company’s Q2 2024 earnings call, the platform has touched the milestone.

Instagram head Adam Mosseri confirmed that the Twitter rival has reached 200M active users in a post on Threads. Meta has taken just 13 months to achieve the figure.

“I’m excited to share that we crossed the 200M milestone on @threads,” Mosseri wrote. “My hope is that Threads can inspire ideas that bring people together and this amazing community continues to grow.”

Growth for Threads has been strong. The text-focused social media platform, which launched back in July 2023, reached 150M users in April 2024 and 175M users milestone in July on its one-year anniversary, before another growth spurt led it to hit 200M a month later.

For comparison, Threads’ main rival X (formerly Twitter) had more than 600M monthly users back in May according to owner Elon Musk. The demise of legacy Twitter under Musk’s erratic change of direction — which alienated scores of long-time users — was the original impetus for Meta to launch Threads, to offer consumers an alternative space for online discussion.

Last year, Zuckerberg suggested Threads has a “good chance” of becoming a platform with more than a billion users. On the latest earnings call, the Meta CEO also described the platform as being on a good growth trajectory.

“We’re making steady progress towards building what looks like it’s going to be another major social app. And we are seeing deeper engagement,” he said, adding: “I’m quite pleased with the trajectory here.”

Zuckerberg added that apart from shipping features, the company is working on improving Threads’ content recommendation system.

Spotify icon displayed on a phone screen

Spotify crosses the 600M monthly active users mark

by with No Comment Tech

Spotify icon displayed on a phone screen

Image Credits: Jakub Porzycki/NurPhoto (opens in a new window) / Getty Images

Streaming service Spotify announced today that the service now has more than 600 million monthly active users. The company said in its Q4 2023 earnings report that it added 28 million users in the quarter, which marks the second biggest quarterly gain in the company’s history.

The Sweden-based company noted that apart from having 602 million users now, the service has over 236 million paid users — a year-on-year growth of 15%. Last year, Spotify raised the prices of its premium subscription tier in the U.S. for the first time from $9.99 per month to $10.99 per month.

The company said that the subscriber growth was led by the Rest of the World and Latin America, which represents 35% of total paid users.

Additionally, Spotify said that its year-end Spotify Wrapped campaign, which gives insights to users about what they consumed on the platform, drew more than 225 million users.

In November, the company announced that premium users in the U.S. will have 15 hours of listening time per month across 200,000 titles. It also partnered with TikTok to let users save a song in a clip directly to the Spotify app.

The company earned €3.7 billion ($3.97 billion) in revenues with a year-on-year growth of 16%. It registered an operating loss of €75 million, which is better than the loss of €231 million last year for the same period. However, Spotify made €32 million in profits in Q3 2023. The company’s ad revenues have jumped to an all-time high of €501 million with 12% year-on-year growth.

In December, the company cut 17% of its workforce, or about 1,500 people, to become more “productive and efficient.”

Last month, Spotify teased mockups of how EU-based users could be able to purchase subscriptions and add-ons like audiobooks on iPhones once the Digital Markets Act (DMA) goes into effect. Days later, Apple released its guidelines about App Store changes to comply with the new rules, including a new “core-tech fee” for over a million annual downloads. In response, Spotify called Apple’s changes “extortion” and a “complete and total farce.”