Teenage girl filming video of herself on mobile phone

YouTube tempts creators with a half dozen new features for Shorts

Teenage girl filming video of herself on mobile phone

Image Credits: grinvalds (opens in a new window) / Getty Images

As competition with TikTok and Reels heats up, YouTube on Thursday announced a slate of new features designed to make its short-form video product, YouTube Shorts, more compelling. In a video update for creators, YouTube Chief Product Officer Johanna Voolich introduced six new tools that will help creators craft their Shorts videos, including those that will automatically transform longer videos into Shorts, among others, as well as tools to inspire creation, like an “Add Yours” sticker that prompts others to share their own content related to a creator’s video.

“One thing I love is that anyone can build a Short — even I can build a Short — because we have all these tools that make it a very accessible way to become a creator,” Voolich said ahead of the introduction of the new tools and features.

Image Credits: YouTube

Two of the offerings focus on how you want to present the audio and speech in your video. For instance, one lets you create auto-generated captions that you can edit and customize with different fonts and colors, while another lets you choose from four voices to have your text narrated or spoken out loud.

Image Credits: YouTube

In addition to the “Add Yours” sticker, creators are gaining access to two new effects celebrating the popular game Minecraft’s 15th anniversary. One, Minecraft Spring, lets you film a video inside the world of Minecraft, and Minecraft Rush adds a new mini-game that can be played inside the Shorts player. For the latter, the goal is to record yourself tapping to clear the blocks as quickly as you can, then share that video with others to see who’s faster.

However, the new tools that let YouTube capitalize on its existing and sizable collection of public videos are of particular interest.

With a new auto layout tool, arriving soon, creators will be able to turn their regular videos into Shorts more easily. Building on last year’s launch of tools to create Shorts from long-form content, the new auto-layout offering, initially available on Android, will automatically track the video’s main subject when turning the video into a Short. That means it will automatically and dynamically pan, zoom and crop the video for you, according to YouTube.

Image Credits: YouTube

Another tool will let people remix a remix. Remixes are Shorts videos that incorporate a video segment from another user’s YouTube video or Shorts video, so long as the video is public and the creator hasn’t opted out of having their content reused in this way. While YouTube already offers various tools for remixing videos, the new addition will let creators create remixes from existing remixes, instead of only from other long-form or Shorts videos.

Image Credits: YouTube

Voolich said that Shorts videos now receive 70 billion daily views, which, perhaps concerningly, is the same figure YouTube announced last September. She also hinted that YouTube may test Shorts videos that extend beyond 60 seconds.

“It seems like some people want shorter Shorts and some people want longer Shorts, so we’re trying to figure out what is the right cutoff,” Voolich said.

Some of the new features are newly available but still rolling out, while others will be launched “soon,” YouTube said.

Teenage girl filming video of herself on mobile phone

YouTube tempts creators with a half dozen new features for Shorts

Teenage girl filming video of herself on mobile phone

Image Credits: grinvalds (opens in a new window) / Getty Images

As competition with TikTok and Reels heats up, YouTube on Thursday announced a slate of new features designed to make its short-form video product, YouTube Shorts, more compelling. In a video update for creators, YouTube Chief Product Officer Johanna Voolich introduced six new tools that will help creators craft their Shorts videos, including those that will automatically transform longer videos into Shorts, among others, as well as tools to inspire creation, like an “Add Yours” sticker that prompts others to share their own content related to a creator’s video.

“One thing I love is that anyone can build a Short — even I can build a Short — because we have all these tools that make it a very accessible way to become a creator,” Voolich said ahead of the introduction of the new tools and features.

Image Credits: YouTube

Two of the offerings focus on how you want to present the audio and speech in your video. For instance, one lets you create auto-generated captions that you can edit and customize with different fonts and colors, while another lets you choose from four voices to have your text narrated or spoken out loud.

Image Credits: YouTube

In addition to the “Add Yours” sticker, creators are gaining access to two new effects celebrating the popular game Minecraft’s 15th anniversary. One, Minecraft Spring, lets you film a video inside the world of Minecraft, and Minecraft Rush adds a new mini-game that can be played inside the Shorts player. For the latter, the goal is to record yourself tapping to clear the blocks as quickly as you can, then share that video with others to see who’s faster.

However, the new tools that let YouTube capitalize on its existing and sizable collection of public videos are of particular interest.

With a new auto layout tool, arriving soon, creators will be able to turn their regular videos into Shorts more easily. Building on last year’s launch of tools to create Shorts from long-form content, the new auto-layout offering, initially available on Android, will automatically track the video’s main subject when turning the video into a Short. That means it will automatically and dynamically pan, zoom and crop the video for you, according to YouTube.

Image Credits: YouTube

Another tool will let people remix a remix. Remixes are Shorts videos that incorporate a video segment from another user’s YouTube video or Shorts video, so long as the video is public and the creator hasn’t opted out of having their content reused in this way. While YouTube already offers various tools for remixing videos, the new addition will let creators create remixes from existing remixes, instead of only from other long-form or Shorts videos.

Image Credits: YouTube

Voolich said that Shorts videos now receive 70 billion daily views, which, perhaps concerningly, is the same figure YouTube announced last September. She also hinted that YouTube may test Shorts videos that extend beyond 60 seconds.

“It seems like some people want shorter Shorts and some people want longer Shorts, so we’re trying to figure out what is the right cutoff,” Voolich said.

Some of the new features are newly available but still rolling out, while others will be launched “soon,” YouTube said.

Layoffs Got You? Grab A Half-Price Expo+ Pass Disrupt 2024

layoffs to lift-offs ticket program at TechCrunch Disrupt 2024

Layoffs are tough. This year alone, we’ve already seen 60,000 job cuts across 254 companies according to layoffs.fyi. Looking for ways to grow your network can be even harder during uncertain times. To help those who’ve been impacted by a layoff within the last year (from any company, region, or industry) and are still looking for full-time work, TechCrunch is offering Expo+ Passes at 50% off the current rate.

Don’t let layoffs get you down — lift off your next career move at Disrupt 2024

Facing job loss, whether it’s called downsizing, layoffs, or reducing redundancy, can be a tough experience, particularly during unpredictable times. The silver lining is that with an Expo+ pass, you can engage with a vibrant tech startup community at TC Disrupt, boasting over 10,000 participants, for the entire three days. It’s an ideal setting to network, build connections, and seek out your next (potentially better) opportunity.

Here’s the deal: If you’ve been through a layoff, in any industry, and from any country within one year of October 2024, you qualify for a discounted Expo+ pass. This offer is open to those who are not employed full-time and are not enrolled as full- or part-time students. We will review all registrations and reach out via email if we need to confirm your eligibility.

At Disrupt, you’ll find a wealth of opportunities to explore, with access to startup founders, CEOs, service providers, and partner companies. Here’s a glimpse of what you can enjoy with an Expo+ pass over the three days of the event:

Expo+ Pass Benefits

The exhibition floor featuring partners and startupsBreakout sessionsEvent appSide EventsNetworking meetings*

About TechCrunch Disrupt 2024

TechCrunch Disrupt is where you’ll find innovation for every stage of your startup journey. Whether you’re a budding founder with a revolutionary idea, a seasoned startup looking to scale, or an investor seeking the next big thing, TechCrunch Disrupt offers unparalleled resources, connections, and expert insights to propel your venture forward. Over 10,000 startup leaders will be attending this year’s event on October 28-30 in San Francisco.

*Networking activations access is limited for Expo+ Passes and doesn’t include access to roundtables, small-group sessions, braindates or select receptions.

iPhone 15 series at a store in India

Half of Apple's India smartphone shipments are now iPhone 15

iPhone 15 series at a store in India

Image Credits: Firdous Nazir /Eyepix Group/Future Publishing / Getty Images

The iPhone 15 and its many iterations comprised more than half of Apple’s Q4 smartphone shipments of nearly 2.8 million units in India, Canalys said in its quarterly report. The handset has seen remarkable success in India as Apple pushed the latest models during the festive sales, which occur across online and offline channels in the country while its large population celebrates Diwali in the last quarter of the year and bring discounts and offers to attract customers.

While Diwali — the festival of light — usually comes in October, it occurred in November last year, per the Hindu calendar, which gave Apple room to push the iPhone 15 during festival sales, Sanyam Chaurasia, senior analyst at Canalys, told TechCrunch.

Apple introduced the iPhone 15 series with a few noticeable changes over its previous generations, including USB-C, the capsule-shaped Dynamic Island and matte back finish across all models. These changes have attracted new and existing iPhone buyers in India, where Android dominates with over 95% market share.

In addition to the design-level changes, easy financing, better consumer environment and increasing retail presence helped Apple to make the iPhone 15 series more appealing to Indian customers than any of its previous generations, Chaurasia said.

Apple started selling the iPhone 15 series in India in the first batch of its availability in September. For the first time, the initial iPhone lot that went on sale was locally assembled in the country, as the Cupertino company, similar to other smartphone makers, considers the South Asian nation its global manufacturing hub and expanded its local production footprint.

Apple is still not a top smartphone vendor in the world’s second-biggest smartphone market and captured a negligible share — 7% in particular — in the fourth quarter, according to Canalys.

Chaurasia told TechCrunch Apple’s shipments grew close to 32% quarter-on-quarter in the fourth quarter.

Samsung and Xiaomi emerged as the two leading smartphone vendors in the Indian market in the fourth quarter, with 21% and 17% share, respectively. Notwithstanding, Vivo secured its second position after Samsung in full-year shipments, with a 3% annual growth by shipping 26.1 million smartphone units in 2023, helping to capture a share of 18% — just 1% less than the South Korean company, which saw 1% drop in its annual growth by shipping 28.4 million units.

Market share of top smartphone vendors in India, per Canalys
Image Credits: Canalys

The key reason Apple has not yet been a leading smartphone maker in India from a shipments perspective is the high pricing of the iPhone models in the country, which is home to a large number of price-sensitive buyers. Despite local assembling, the retail iPhone price in India is still significantly higher than in the U.S. For instance, the iPhone 15, which starts at $799 in the U.S., retails at 79,900 Indian rupees ($961). However, the average smartphone selling price in the Indian market is around $250 — unlike $790 in the U.S.

Nonetheless, Apple is becoming a  familiar brand in the Indian smartphone market and is rapidly growing its local presence. The company saw the highest-ever quarterly iPhone shipments in the country in the third quarter, with over 2.5 million iPhone units shipped between July and September, per Counterpoint. The iPhone maker also opened two of its physical stores in India last year to expand its marketing efforts and appeal to more Indian consumers.

Overall, Indian smartphone shipments went back on track after seeing a decline for five quarters, with a 20% year-on-year growth in the fourth quarter, with nearly 39 million units shipped, Canalys noted. However, the country saw a minimal 2% yearly drop, with 148.6 million smartphone units shipped in 2023.

“In 2023, growing investment in mainline retail space proved beneficial not only for vendors but also allowed the overall market to stabilize,” Chaurasia said in the report. “Canalys expects the Indian smartphone market to grow by mid-single digits in 2024, driven by affordable 5G and the pandemic period replacement cycle. But the biggest challenge for vendors this year will be to manage the rising bill of materials costs.”

The Rabbit r1 shipped half-baked, but that’s kind of the point

Image Credits: Brian Heater

I finally received the rabbit r1 (the company insists on this lowercase styling) I’ve been writing about since its debut at CES in January. And I was able to tell within about 30 seconds of turning it on that it was shipped a couple months too soon — but honestly…that’s fine? This AI gadget is weird, relatively cheap, and obviously an experiment. To me, that’s something we should be rallying behind, not dunking on.

The actual issues with the r1 are obvious: it doesn’t have enough app integrations, and it “could just be an app.”

As to the first problem, well, it’s completely true at present. There are only four things to connect to: Uber, DoorDash, Spotify, and Midjourney. Leaving aside the clearly too-small number, these aren’t useful for me. I don’t take many cars (and I often use Lyft); I don’t order much food (DoorDash is a bad company); I don’t use Midjourney (and if I did, I wouldn’t use a voice interface); and I don’t use Spotify (Winamp and Plex, if you can believe it). Obviously your mileage might vary, but four isn’t a lot.

As to whether it could just be an app, and for people hung up on the idea that it runs on Android or uses some established APIs — maybe you missed the whole pitch, which is that we already have way too many apps and the point is to offload a lot of common tasks and services to a simpler, less distraction-inducing device.

Clearly I’m not the target audience for this thing. But I’m still the guy holding one and writing for a big tech publication, so let’s take this seriously.

Image Credits: rabbit

The simple truth is I like the idea of the rabbit r1, and I’m OK with waiting until that idea has some time to mature. Rabbit is trying to build version 1.0 (though it’s more like 0.1 at this point) of the all-purpose AI assistant that Google, Apple, and Amazon have been faking for the last decade. Siri, Google Assistant, Alexa… they’re all just natural language command lines for a collection of APIs. None of them really know what to do, so they’re just backing one of the fast horses and hoping to catch up at some point. Rabbit has said that their intention was to move fast and ship something while the 900-pound gorillas of the industry are flailing.

Google is losing control

The problem comes in separating a company’s ambition from the product. Certainly rabbit’s device is nowhere near the state that CEO Jesse Lyu showed off in various demos and videos. We have perfectly good explanations for that, but it doesn’t change the fact that the r1 is shipping in a totally barebones state.

I can’t in good conscience advise anyone to buy one now. I mean, for me, it does almost nothing. But that hasn’t stopped 100,000 people from buying one, and I don’t think they’ve been deceived in any way. Rabbit has been pretty open about the fact that it’s going to market with a minimum viable product as fast as possible (which, despite delays, has still been pretty fast),  and that it will add the features it has talked about later.

In the meantime, you have a few popular apps to use and a competent conversational AI (one you’d normally have to pay for) that can look things up for you or identify stuff in pictures. There are, like, three settings.

A wealth of choices
Image Credits: Rabbit / TechCrunch

So it works — for a limited definition of “works.” Is that worth $200 to you? What if rabbit added video calls via WhatsApp? Will it will be worth that $200 when it adds Lyft, Tidal, audio transcription, Airbnb, navigation, and Snake? What about next year, when you can train it on whatever app you want? (Assuming the company’s vaunted Large Action Model works.) I’m not being facetious; it really is just a question of what you think is worth paying for.

$200 isn’t nothing, but when it comes to consumer electronics — especially in these days of $1,000+ iPhones — it’s not exactly a big ticket item, either. People pay $200 for RAM, for a smart measuring tape, and for nice mechanical keyboards every day. If you told me I could get an Feker 75 Aluminum for $200 right now, I’d order two and never regret it! (If you have one, email me!) Meanwhile you’ll never catch me paying full price for a MacBook Pro. Again, it’s up to each of us to decide. (Though you might wait for a security audit too, considering they’ll have authorized sessions for a lot of your accounts.)

Personally, I think it’s a fun peep at a possible future. My phone is in my bag but the r1 is in my pocket, and I can pull it out on a walk and ask “what kinds of hawks and eagles live around here?” rather than opening up the Sibley app and filtering by region. Then I can say, “add prairie falcon to the list of birds I’ve seen in Simplenote.” Then I can say “call a car to the parking lot of Golden Gardens to take me home, and use the cheap option,” and that happens. Then I ask it to record and identify the song playing by someone’s bonfire. (Just ask? In Seattle it isn’t done.) And so on.

Sure, I could do all that on my phone, but I get kind of tired of holding that thing and swapping between apps and getting notifications for stuff that isn’t actually important right now.

The rabbit r1 in use. Hand model: Chris Velazco of the Washington Post.
Image Credits: Devin Coldewey / TechCrunch

I like the idea of a more focused device. I like that it’s smallish and safety orange and it has a really bad camera with a complicated swivel mechanism for basically no reason (they make double-ended camera stacks for this exact reason).

Companies used to make all kinds of weird stuff. Remember Google’s weird Nexus Q music thing? Remember how wild smartphones used to be, with unique keyboards, trackballs, cool materials, and weirdo launchers? Tech is so boring now. People do everything on the same device, and everyone’s device is almost exactly the same as everyone else’s.

“What song is this?” Out comes the phone, unlock, swipe swipe tap tap.

“We should see if we can find a cabin out that way for Memorial Day weekend?” Phone, swipe swipe type type scroll scroll.

“Who were the two guys in the Postal Service again?” Phone, tap type scroll tap.

Every day, every thing, same handful of actions. It’s useful, but it’s boring. And it’s been the same for years! Phones are where laptops were in 2007, and smartphones came along to let us know there’s another way to do it. Rabbit is hoping to do the same thing to a lesser extent with the r1.

I like that the r1 exists and that it is simultaneously both amazingly futuristic and hilariously limited. Tech should be fun and weird sometimes. Efficiency and reliability are overrated. Plus, let me tell you, the homebrew and hacking community are going to go to town on this thing. I can’t wait til I’m playing Tempest on it or, honestly, scrolling down a social media app or reader. Why not? Technology is what we make of it. The r1 is leaning into that, and I for one think that’s cool.