Spotify announces an in-house creative agency, tests generative AI voiceover ads

Spotify, Apple Music on smart phone screen.

Image Credits: hocus-focus / Getty Images

Spotify announced on Thursday that it’s venturing further into the ad space with its first in-house creative agency called Creative Lab, helping brands create custom marketing campaigns. It will also begin testing generative AI ads, the company said.

The launch of Creative Lab shows that Spotify is ramping up its efforts to attract advertisers to the platform. This could likely be an attractive offering for marketers, as they’ll be able to reach Spotify’s 615 million listeners. 

Additionally, Spotify is working on a new AI tool for advertisers: “Quick Audio,” which enables brands to create scripts and voiceovers using generative AI. A company spokesperson told us the tool will soon launch in Spotify Ads Managers. 

Image Credits: Spotify

A Spotify exec had earlier said the company was looking to use AI to generate host-read ads for podcasters.

Brands will be able to work with the new Creative Lab team to produce things like video and audio ads, in-app digital experiences and other interactive ad formats like call-to-action (CTA) cards, the spokesperson told TechCrunch.

“Every campaign Creative Lab touches is highly customized to each specific brand and business need,” the spokesperson said.

Spotify used client Rockstar Energy Drink as an example, which launched a “Press Play” livestreamed concert series within the music streaming app, featuring artists like British rapper Stormzy. Another beverage company, Aperol, will also be a Creative Lab client.

Climate X's founders mortgaged their house to stay afloat — now they've raised an $18M Series A

Image Credits: Climate X

When it comes to building software for climate tech, it might make sense at first to work on something in the general vicinity of carbon accounting, given that the hottest software companies in the space have something to do with either accounting, offsets, removals, or regulatory disclosure. A glance at the startups in the space makes it clear where investors are interested: New York’s Persefoni (accounting) has raised $164.2 million to date; Plan A (accounting/monitoring) in Berlin has raised $43 million; Supercritical (removals) raised $15.8 million, and CUR8 (removals) raised $6.7 million.

But there’s one niche in this sector that had a brief dawn before it was gobbled up in a spree of M&A: Assessing the climate risk of physical assets. To mine that rich seam once again, U.K. startup Climate X is now coming out of stealth with a cool $18 million Series A round led by GV (Google Ventures). The startup aims to help financial organizations price the impact of climate change across their physical asset portfolios and will use the new funding to expand in Europe, North America and APAC.

Existing investor Pale Blue Dot also participated in the round, alongside CommerzVentures, A/O, Blue Wire Capital, PT1, Unconventional Ventures and Western Technology Investment (WTI).

The startup claims its platform can assess the climate risk of both residential and commercial properties, as well as road, rail and power infrastructure. Its clients so far include Legal & General, CBRE and Virgin Money.

Founded by corporate risk veterans Lukky Ahmed (CEO) and Kamil Kluza (COO), Climate X is on a path well-trodden by startups. Four Twenty Seven, for example, made strides in assessing the impact of climate change on cities and infrastructure before it was bought by Moody’s, while the Climate Service helped companies factor climate risk into their decisions, eventually getting purchased by S&P Global. 

Still, the climate adaptation market is said to be worth around $2 trillion, per the World Economic Forum, so Climate X clearly has a decently large space to play in. 

Realizing that the financial services sector needed more scalable climate risk modeling, Ahmed and Kluza have built a digital twin of Earth, using more than 500 trillion data points, as well as a proprietary library of 1.5 billion individual assets and 44 million miles of infrastructure.

With a Google Maps-like interface, Climate X’s platform lets clients look at the effects of weather conditions, like extreme heat and flooding, over a 100-year time horizon on properties — they can even narrow it down to individual properties. The platform now assesses climate risk for financial services clients with over $6.5 trillion in combined AUM, Ahmed said.

But Climate X almost didn’t happen.

“We had a house in Birmingham we re-mortgaged because we didn’t really know how to raise venture capital, and we’d hired some people,” Ahmed told TechCrunch. “We were like, ‘We have to pay them!’ So that’s what we did. And then luckily, after saying no three or four times, eventually Pale Blue Dot said yes. They put in a small check, and that check suddenly grew into another conversation to leading the seed round.”

Since then, Ahmed says, he has taken “a lot of lessons around fundraising.”

Ahmed previously led stress-testing and risk transformation programs for HSBC Bank and Lloyds Banking Group, but he says tech entrepreneurship didn’t come easily or soon. “I didn’t go to university; I didn’t know what I wanted to do. I ended up in various retail and call center jobs,” he said. “After I joined HSBC, I found myself getting involved in M&A and eventually moving to Hong Kong, building the stress-testing function, where the bank was taking macroeconomic shocks and applying it to the balance sheet and P&L across different regions.”

But Ahmed felt the world was bigger than just working for a bank, so he came back to London in 2017, eventually working for Accenture and meeting his co-founder Kluza, who had modeled risk for organizations such as Barclays, MUFG and Accenture. Ahmed recalled, “I basically said to him, ‘Let’s go and do this for ourselves because, you know, Accenture is taking 60% of our work, and what are we doing?’”

Ahmed said Climate X raised the Series A with GV in the lead, “because the team is exceptional.”

“After a year of assessment of many many tools and services, we are … working with Climate X to help our clients understand and prepare for the risks associated with climate change,” Robert Bernard, chief sustainability officer at CBRE, said in a statement.

The White House will host a conference for social media creators

US President Joe Biden during a campaign event at the Scranton Cultural Center at the Masonic Temple in Scranton, Pennsylvania

Image Credits: Hannah Beier/Bloomberg via Getty Images

President Joe Biden’s administration is doubling down on its interest in the creator economy. In August, the White House will host the first-ever White House Creator Economy Conference, which will invite a group of influential social media personalities and industry professionals to discuss issues like data privacy, fair pay, AI and mental health with senior White House officials. 

Christian Tom, the director of the White House Office of Digital Strategy, announced the news onstage at VidCon on Friday.

“The inaugural White House Creator Economy Conference will emphasize the administration’s commitment to creators, and reinforce the economic and cultural value they represent,” Tom told TechCrunch. “The Office of Digital Strategy has made work with digital creators one of our top priorities and we are excited to engage with creators on how these topics impact their lives and how they can help inform policy decisions.”

The White House Office of Digital Strategy is a separate entity from Biden’s reelection campaign, now in jeopardy, which has also acknowledged the social power of online creators as it seeks to hire a meme manager. Still, the timing of the conference is key: It will take place about three months before election day.

The one-day conference will include mainstage discussions and smaller breakout sessions.

Throughout Biden’s presidency, the White House has leveraged creators to reach their broad audiences about hot-button issues. In 2021, when coronavirus vaccines began rolling out, Biden’s administration worked with influencers to encourage people to get vaccinated. The White House also briefed creators about the war in Ukraine. 

These outreach efforts make sense — according to the Pew Research Center, half of U.S. adults at least sometimes get their news on social media. Social media is such a valuable tool for politicians that despite Biden’s role in the effort to ban TikTok, his reelection campaign is using the platform to reach voters. So is former president Donald Trump, who is challenging Biden’s bid for reelection.

President Biden has a meme strategy, and it’s leaning on Dark Brandon

Spotify announces an in-house creative agency, tests generative AI voiceover ads

Spotify, Apple Music on smart phone screen.

Image Credits: hocus-focus / Getty Images

Spotify announced on Thursday that it’s venturing further into the ad space with its first in-house creative agency called Creative Lab, helping brands create custom marketing campaigns. It will also begin testing generative AI ads, the company said.

The launch of Creative Lab shows that Spotify is ramping up its efforts to attract advertisers to the platform. This could likely be an attractive offering for marketers, as they’ll be able to reach Spotify’s 615 million listeners. 

Additionally, Spotify is working on a new AI tool for advertisers: “Quick Audio,” which enables brands to create scripts and voiceovers using generative AI. A company spokesperson told us the tool will soon launch in Spotify Ads Managers. 

Image Credits: Spotify

A Spotify exec had earlier said the company was looking to use AI to generate host-read ads for podcasters.

Brands will be able to work with the new Creative Lab team to produce things like video and audio ads, in-app digital experiences and other interactive ad formats like call-to-action (CTA) cards, the spokesperson told TechCrunch.

“Every campaign Creative Lab touches is highly customized to each specific brand and business need,” the spokesperson said.

Spotify used client Rockstar Energy Drink as an example, which launched a “Press Play” livestreamed concert series within the music streaming app, featuring artists like British rapper Stormzy. Another beverage company, Aperol, will also be a Creative Lab client.

Climate X's founders mortgaged their house to stay afloat — now they've raised an $18M Series A

Image Credits: Climate X

When it comes to building software for climate tech, it might make sense at first to work on something in the general vicinity of carbon accounting, given that the hottest software companies in the space have something to do with either accounting, offsets, removals, or regulatory disclosure. A glance at the startups in the space makes it clear where investors are interested: New York’s Persefoni (accounting) has raised $164.2 million to date; Plan A (accounting/monitoring) in Berlin has raised $43 million; Supercritical (removals) raised $15.8 million, and CUR8 (removals) raised $6.7 million.

But there’s one niche in this sector that had a brief dawn before it was gobbled up in a spree of M&A: Assessing the climate risk of physical assets. To mine that rich seam once again, U.K. startup Climate X is now coming out of stealth with a cool $18 million Series A round led by GV (Google Ventures). The startup aims to help financial organizations price the impact of climate change across their physical asset portfolios and will use the new funding to expand in Europe, North America and APAC.

Existing investor Pale Blue Dot also participated in the round, alongside CommerzVentures, A/O, Blue Wire Capital, PT1, Unconventional Ventures and Western Technology Investment (WTI).

The startup claims its platform can assess the climate risk of both residential and commercial properties, as well as road, rail and power infrastructure. Its clients so far include Legal & General, CBRE and Virgin Money.

Founded by corporate risk veterans Lukky Ahmed (CEO) and Kamil Kluza (COO), Climate X is on a path well-trodden by startups. Four Twenty Seven, for example, made strides in assessing the impact of climate change on cities and infrastructure before it was bought by Moody’s, while the Climate Service helped companies factor climate risk into their decisions, eventually getting purchased by S&P Global. 

Still, the climate adaptation market is said to be worth around $2 trillion, per the World Economic Forum, so Climate X clearly has a decently large space to play in. 

Realizing that the financial services sector needed more scalable climate risk modeling, Ahmed and Kluza have built a digital twin of Earth, using more than 500 trillion data points, as well as a proprietary library of 1.5 billion individual assets and 44 million miles of infrastructure.

With a Google Maps-like interface, Climate X’s platform lets clients look at the effects of weather conditions, like extreme heat and flooding, over a 100-year time horizon on properties — they can even narrow it down to individual properties. The platform now assesses climate risk for financial services clients with over $6.5 trillion in combined AUM, Ahmed said.

But Climate X almost didn’t happen.

“We had a house in Birmingham we re-mortgaged because we didn’t really know how to raise venture capital, and we’d hired some people,” Ahmed told TechCrunch. “We were like, ‘We have to pay them!’ So that’s what we did. And then luckily, after saying no three or four times, eventually Pale Blue Dot said yes. They put in a small check, and that check suddenly grew into another conversation to leading the seed round.”

Since then, Ahmed says, he has taken “a lot of lessons around fundraising.”

Ahmed previously led stress-testing and risk transformation programs for HSBC Bank and Lloyds Banking Group, but he says tech entrepreneurship didn’t come easily or soon. “I didn’t go to university; I didn’t know what I wanted to do. I ended up in various retail and call center jobs,” he said. “After I joined HSBC, I found myself getting involved in M&A and eventually moving to Hong Kong, building the stress-testing function, where the bank was taking macroeconomic shocks and applying it to the balance sheet and P&L across different regions.”

But Ahmed felt the world was bigger than just working for a bank, so he came back to London in 2017, eventually working for Accenture and meeting his co-founder Kluza, who had modeled risk for organizations such as Barclays, MUFG and Accenture. Ahmed recalled, “I basically said to him, ‘Let’s go and do this for ourselves because, you know, Accenture is taking 60% of our work, and what are we doing?’”

Ahmed said Climate X raised the Series A with GV in the lead, “because the team is exceptional.”

“After a year of assessment of many many tools and services, we are … working with Climate X to help our clients understand and prepare for the risks associated with climate change,” Robert Bernard, chief sustainability officer at CBRE, said in a statement.

The White House will host a conference for social media creators

US President Joe Biden during a campaign event at the Scranton Cultural Center at the Masonic Temple in Scranton, Pennsylvania

Image Credits: Hannah Beier/Bloomberg via Getty Images

President Joe Biden’s administration is doubling down on its interest in the creator economy. In August, the White House will host the first-ever White House Creator Economy Conference, which will invite a group of influential social media personalities and industry professionals to discuss issues like data privacy, fair pay, AI and mental health with senior White House officials. 

Christian Tom, the director of the White House Office of Digital Strategy, announced the news onstage at VidCon on Friday.

“The inaugural White House Creator Economy Conference will emphasize the administration’s commitment to creators, and reinforce the economic and cultural value they represent,” Tom told TechCrunch. “The Office of Digital Strategy has made work with digital creators one of our top priorities and we are excited to engage with creators on how these topics impact their lives and how they can help inform policy decisions.”

The White House Office of Digital Strategy is a separate entity from Biden’s reelection campaign, now in jeopardy, which has also acknowledged the social power of online creators as it seeks to hire a meme manager. Still, the timing of the conference is key: It will take place about three months before election day.

The one-day conference will include mainstage discussions and smaller breakout sessions.

Throughout Biden’s presidency, the White House has leveraged creators to reach their broad audiences about hot-button issues. In 2021, when coronavirus vaccines began rolling out, Biden’s administration worked with influencers to encourage people to get vaccinated. The White House also briefed creators about the war in Ukraine. 

These outreach efforts make sense — according to the Pew Research Center, half of U.S. adults at least sometimes get their news on social media. Social media is such a valuable tool for politicians that despite Biden’s role in the effort to ban TikTok, his reelection campaign is using the platform to reach voters. So is former president Donald Trump, who is challenging Biden’s bid for reelection.

President Biden has a meme strategy, and it’s leaning on Dark Brandon

Spotify announces an in-house creative agency, tests generative AI voiceover ads

Spotify, Apple Music on smart phone screen.

Image Credits: hocus-focus / Getty Images

Spotify announced on Thursday that it’s venturing further into the ad space with its first in-house creative agency called Creative Lab, helping brands create custom marketing campaigns. It will also begin testing generative AI ads, the company said.

The launch of Creative Lab shows that Spotify is ramping up its efforts to attract advertisers to the platform. This could likely be an attractive offering for marketers, as they’ll be able to reach Spotify’s 615 million listeners. 

Additionally, Spotify is working on a new AI tool for advertisers: “Quick Audio,” which enables brands to create scripts and voiceovers using generative AI. A company spokesperson told us the tool will soon launch in Spotify Ads Managers. 

Image Credits: Spotify

A Spotify exec had earlier said the company was looking to use AI to generate host-read ads for podcasters.

Brands will be able to work with the new Creative Lab team to produce things like video and audio ads, in-app digital experiences and other interactive ad formats like call-to-action (CTA) cards, the spokesperson told TechCrunch.

“Every campaign Creative Lab touches is highly customized to each specific brand and business need,” the spokesperson said.

Spotify used client Rockstar Energy Drink as an example, which launched a “Press Play” livestreamed concert series within the music streaming app, featuring artists like British rapper Stormzy. Another beverage company, Aperol, will also be a Creative Lab client.