Airbnb top home highlight

Airbnb has a new label to denote its top (and worst) listings

by with No Comment Tech

Airbnb top home highlight

Image Credits: Airbnb

Airbnb already has labels like “Guest favorites” and “Superhost” to indicate the quality of a property or the host. Now the company is adding a new label for the top 25% and top 1% properties on the listing page.

Usually, Airbnb releases updates twice a year with so-called winter and summer releases. But this time, the travel company has chosen to release a spring update as well. The new top property badge, which relies on metrics like subcategory ratings, review sentiment, host cancellations and quality-related customer service issues, is part of this rollout.

What’s more, the company is also putting a badge on the bottom 10% of properties to indicate low quality. Airbnb said that since it launched an updated hosting quality measurement system in April, it has booted out 100,000 properties off the platform.

Last November, the company rolled out a way to sort reviews by most recent or highest rated. With its latest update, it has also added the ability to sort reviews by lowest rated.

Airbnb now allows users to sort reviews by lowest rated
Airbnb now allows users to sort reviews by lowest rated. Image Credits: Screenshot by TechCrunch

Airbnb already has a label for “Superhosts,” which depends on metrics like ratings across their properties and cancelation rate; and a label for “Guest Favorites” properties, which includes two million top properties out of 7.7 million on the platform. Technically, a property can have all three labels, but with overlapping underlying metrics, it is hard to tell if one label has more importance over others.

Today, the travel booking company provided an update to another badge it introduced last year: verified properties. In September 2023, Airbnb said that the company would verify all properties in its top five markets — the U.S., Canada, Australia, the U.K. and France — to weed out fake listings. The company has a review process that involves anti-fraud technology and human review. Airbnb said today that nearly 1.5 million properties would be verified by the end of this month in these five markets with a verification badge shown next to the listings.

Airbnb will show verified listings with a new badge.
Image Credits: Airbnb

Airbnb said that it plans to add photo and video verification tools for hosts to verify their listings. Plus, the company aims to roll out verification in 30 more countries by Q3 of this year.

Last November, Airbnb CEO Brian Chesky told TechCrunch that the company would release one or two updates to improve its core products before working on AI-powered features such as review summaries. Last month, during the company’s quarterly earnings call, Chesky talked about using AI to build the “ultimate concierge.” So you can also expect more AI-related features in the future updates.

TikTok will automatically label AI-generated content created on platforms like DALL·E 3

by with No Comment Tech

A laptop keyboard and TikTok logo displayed on a phone screen are seen in this multiple exposure illustration photo taken in Poland on March 17, 2024. (Photo by Jakub Porzycki/NurPhoto via Getty Images)

Image Credits: Jakub Porzycki/NurPhoto / Getty Images

TikTok is starting to automatically label AI-generated content that was made on other platforms, the company announced on Thursday. With this change, if a creator posts content on TikTok that was created with a service like OpenAI’s DALL·E 3, it will automatically have an “AI-generated” label attached to it to notify viewers that it was created with AI.

The social video platform is doing so by implementing Content Credentials, a technology from the Coalition for Content Provenance and Authenticity (C2PA), which was co-founded by Microsoft and Adobe. Content Credentials attach specific metadata to content, which TikTok can then use to instantly recognize and label AI-generated content.

As a result, TikTok will start automatically labeling AI-generated content that is uploaded to the platform with Content Credentials attached. The change is rolling out on Thursday and will apply to all users globally in the coming weeks. 

While TikTok already labels content that was made with TikTok AI effects, it will now label content that was created on other platforms that have implemented Content Credentials, like OpenAI’s DALL·E 3 and Microsoft’s Bing Image Creator. While Microsoft, Adobe and OpenAI are already on board with Content Credentials, Google has pledged to support Content Credentials as well. 

Image Credits: TikTok

Although TikTok already requires creators to disclose when they are posting content that has been created or enhanced with AI, the company told TechCrunch that it sees the new change as an additional way of ensuring that AI-generated content is being labeled, while also taking the pressure off of creators. 

In the coming months, TikTok will also start attaching Content Credentials to AI-generated content created on the platform using TikTok AI effects. The Content Credentials metadata will include details on where and how the AI-generated content was made or edited and will remain attached to the content when downloaded. Other platforms that adopt Content Credentials will be able to automatically label the content as AI-generated.

So, while TikTok committed to labeling AI content on its own service, it’s also seeking to help ensure that AI content that was made in TikTok is also accurately labeled when posted on another platform.

“AI-generated content is an incredible creative outlet, but transparency for viewers is critical,” Adam Presser, head of Operations and Trust & Safety at TikTok, said in a press release. “By partnering with peers to label content across platforms, we’re making it easy for creators to responsibly explore AI-generated content, while continuing to deter the harmful or misleading AIGC that is prohibited on TikTok.”

TikTok is touting that it’s the first video-sharing platform to implement Content Credentials. It’s worth mentioning that Meta announced back in February that it plans to build on the C2PA’s solution for adding provenance to content.

As part of Thursday’s announcement, TikTok said that it’s committed to combating the use of deceptive AI in elections and that its policies firmly prohibit harmfully misleading AI-generated content — whether it’s labeled or not.