Binary code in blue with little yellow locks in between to illustrate data protection.

Generative AI coding startup Magic lands $320M investment from Eric Schmidt, Atlassian and others

Binary code in blue with little yellow locks in between to illustrate data protection.

Image Credits: Peresmeh / Getty Images

Magic, an AI startup creating models to generate code and automate a range of software development tasks, has raised a large tranche of cash from investors including ex-Google CEO Eric Schmidt.

In a blog post on Thursday, Magic said that it closed a $320 million fundraising round with contributions from Schmidt, as well as Alphabet’s CapitalG, Atlassian, Elad Gil, Jane Street, Nat Friedman & Daniel Gross, Sequoia and others. The funding brings the company’s total raised to nearly half a billion dollars ($465 million), catapulting it into a cohort of better-funded AI coding startups whose members include Codeium, Cognition, Poolside, Anysphere and Augment. (Interestingly, Schmidt is backing Augment, too.)

In July, Reuters reported that Magic was seeking to raise over $200 million at a $1.5 billion valuation. Evidently, the round came in above expectations, although the startup’s current valuation couldn’t be ascertained; Magic was valued at $500 million in February.

Magic also on Thursdays announced a partnership with Google Cloud to build two “supercomputers” on Google Cloud Platform. The Magic-G4 will be made up of Nvidia H100 GPUs, and the Magic G5 will use Nvidia’s next-gen Blackwell chips scheduled to come online next year. (GPUs, thanks to their ability to run many computations in parallel, are commonly used to train and serve generative AI models.)

Magic says it aims to scale the latter cluster to “tens of thousands” of GPUs over time, and that together, the clusters will be able to achieve 160 exaflops, where one exaflop is equal to one quintillion computer operations per second.

“We are excited to partner with Google and Nvidia to build our next-gen AI supercomputer on Google Cloud,” Magic co-founder and CEO Eric Steinberger said in a statement. “Nvidia’s [Blackwell] system will greatly improve inference and training efficiency for our models, and Google Cloud offers us the fastest timeline to scale, and a rich ecosystem of cloud services.”

Steinberger and Sebastian De Ro co-founded Magic in 2022. In a previous interview, Steinberger told TechCrunch that he was inspired by the potential of AI at a young age; in high school, he and his friends wired up the school’s computers for machine-learning algorithm training.

That experience planted the seeds for Steinberger’s computer science Bachelor’s program at Cambridge (he dropped out after a year) and, later, his job at Meta as an AI researcher. De Ro hailed from German business process management firm FireStart, where he worked his way up to the role of CTO. Steinberger and De Ro met at the environmental volunteer organization Steinberger co-created, ClimateScience.org.

Magic develops AI-driven tools (not yet for sale) designed to help software engineers write, review, debug and plan code changes. The tools operate like an automated pair programmer, attempting to understand and continuously learn more about the context of various coding projects.

Lots of platforms do the same, including the elephant in the room GitHub Copilot. But one of Magic’s innovations lie in its models’ ultra-long context windows. It calls the models’ architecture “Long-term Memory Network,” or “LTM” for short.

A model’s context, or context window, refers to input data (e.g. code) that the model considers before generating output (e.g. additional code). A simple question — “Who won the 2020 U.S. presidential election?” — can serve as context, as can a movie script, show or audio clip.

As context windows grow, so does the size of the documents — or codebases, as the case may be — being fit into them. Long context can prevent models from “forgetting” the content of recent docs and data, and from veering off topic and extrapolating wrongly.

Magic claims its latest model, LTM-2-mini, has a 100 million-token context window. (Tokens are subdivided bits of raw data, like the syllables “fan,” “tas” and “tic” in the word “fantastic.”) 100 million tokens is equivalent to around 10 million lines of code, or 750 novels. And it’s by far the largest context window of any commercial model; the next-largest are Google’s Gemini flagship models at 2 million tokens.

Magic says that thanks to its long context, LTM-2-mini was able to implement a password strength meter for an open source project and create a calculator using a custom UI framework pretty much autonomously.

The company’s now in the process of training a larger version of that model.

Magic has a small team — around two dozen people — and no revenue to speak of. But it’s going after a market that could be worth $27.17 billion by 2032, according to an estimate by Polaris Research, and investors perceive that to be a worthwhile (and possibly quite lucrative) endeavor.

Despite the security, copyright and reliability concerns around AI-powered assistive coding tools, developers have shown enthusiasm for them, with the vast majority of respondents in GitHub’s latest poll saying that they’ve adopted AI tools in some form. Microsoft reported in April that Copilot had over 1.3 million paying users and more than 50,000 business customers.

And Magic’s ambitions are grander than automating routine software development tasks. On the company’s website, it speaks of a path to AGI — AI that can solve problems more reliably than humans can alone.

Toward such AI, San Francisco-based Magic recently hired Ben Chess, a former lead on OpenAI’s supercomputing team, and plans to expand its cybersecurity, engineering, research and system engineering teams.

With Disney's magic, Fortnite is poised to win the metaverse

Epic and Disney collaboration in Fortnite

Image Credits: Epic Games/Disney

We may not be using the M word much these days, but the race to build an interconnected avatar-driven virtual world didn’t take the last year off.

The metaverse, a tech buzzword sandwiched in between the hype eras of NFTs and AI, is still being built, regardless of what we’re calling it. And in light of news this week, one company is increasingly positioned to dominate the near future.

Epic Games and Disney revealed Wednesday that they are designing an “entertainment universe” together full of Disney-flavored games to play and things to buy. The multiyear project will deploy Epic’s under-the-hood technology and Fortnite’s social gaming ecosystem to bring characters from Disney’s vast intellectual property vault to life. Disney invested $1.5 billion for a chunk of Epic in the deal.

In an image promoting the project, Disney and Epic portray their work together as a series of futuristic colorful islands floating in space with highways running between them and a Magic Castle glowing in the center, a beacon of cash-printing possibility. Those highways, whether literally or symbolically, will connect with Epic’s Fortnite — a hit game that’s now evolved into a massive online social ecosystem.

Fortnite’s evolution

Fortnite is best-known as a third-person shooter where 100 players swarm a shrinking virtual island and fight to be the last man standing. The game is famous for its goofy maximalism and it encourages players to dress in custom “skins,” which can be obtained by playing or buying through Epic’s lucrative virtual swag shop. In Fortnite, you can, as Darth Vader, roll over your enemy in a giant hamster wheel, slingshotted through the attic of a suburban foursquare home. Your foe might be dressed as Goku from Dragon Ball Z, Ariana Grande or Meowscles, a buff shirtless cat (an Epic original).

In its early days, Fortnite was about as ubiquitous and popular as a game can be. Streaming gameplay routinely drew hundreds of thousands of viewers on Twitch, where a cottage industry of pro Fortnite players emerged, all laser-focused on Epic’s polished battle royale. By 2020, the game already had more registered players than the population of the United States. In 2023, the game saw something of a resurgence and 100 million people logged in last November.

Anyone who still thinks of Fortnite solely as that goofy battle royale will be surprised to learn the extent of Epic’s true ambitions.

In recent years, Epic has steadily been expanding its marquee title into something much more akin to a platform or marketplace than a simple stand-alone game. Over the years, Fortnite’s psychedelic seasonal events, kaiju Travis Scott concerts and user-generated sandbox worlds all hinted at these grand plans. In December, Epic tripled down by simultaneously launching three new games within the game: Lego Fortnite, a Minecraft/Animal Crossing hybrid, Fortnite Festival, a rhythm game from the studio behind Rock Band, and Rocket Racing, a fast-paced racing title from the makers of Rocket League.

That slate of new games was already ambitious, but this week’s surprise news that Disney is coming to Fortnite (or the other way around) is on another level entirely. The two companies already have a relationship; Disney first invested in Epic through its accelerator program in 2017 and has licensed many of its Marvel and Star Wars characters to Fortnite as skins, but the new $1.5 billion investment signals a much deeper long-term play.

Fortnite is the latest game to entice players with a portal to the past

Disney needs Fortnite

With Fortnite, Disney is in an interesting position of needing something it probably couldn’t do better itself.

Epic Games is light-years ahead of many of its peers on seamless online multiplayer gaming. Running smooth, fast, simultaneous instances of detailed virtual worlds for many millions of people is both technically complex and expensive. Any Fortnite player could be forgiven for not realizing that because Epic’s core experience runs perfectly the vast majority of the time, enabling people across devices to play and chat together instantly. Fortnite looks and moves as well as it does thanks to Epic’s Unreal Engine 5, which Disney’s partner Square Enix will also use for Kingdom Hearts IV, the latest game in the hit franchise featuring Disney characters.

In the announcement, Disney CEO Bob Iger called the Epic partnership “Disney’s biggest entry ever into the world of games.” Because whatever the two companies come up with will be interoperable with Fortnite, Disney also stands to instantly gain Fortnite’s 100 million monthly players without needing to build a player base from scratch.

The benefits will also extend the other way, and Fortnite might be able to leapfrog Roblox’s own numbers, which are currently at least double its own. Disney, like Lego, will also widen Fortnite’s appeal beyond the audience that plays battle royale and Fortnite’s other shooting-centric games. Fortnite offerings in other genres could bring in players both younger and older and expand the game’s appeal to more women, who are currently enjoying the rise of cozy gaming, and to parents looking for family-friendly titles.

Fortnite’s business model is also key for the potential success of the Disney collaboration. Games in Fortnite’s ecosystem are free to play, and the company makes its money through brand licensing partnerships and in-game purchases like skins, dances and emotes, which rotate through its virtual store on a daily basis.

If the popularity of Fortnite character skins from Disney-owned franchises like Star Wars and Marvel is any indication, players will be eager to collect their favorites and show them off on Fortnite’s slickly animated avatars. From Elsa and Mickey to Princess Leia and Iron Man, Disney’s vast vault of characters is a near-endless resource with limitless revenue potential for both companies.

State of the metaverse

Meta may have gone to the trouble of renaming itself after the metaverse, but when solving for the future, the company formerly known as Facebook got the equation backward. By focusing on VR hardware, a market the company mostly had cornered after buying Oculus in 2014 for $2 billion, Meta wound up with a solution in need of a problem — a how without a what. Apple’s new Vision Pro, while technically very impressive, may hit a similar adoption wall.

While Meta was obsessing over building its Oculus acquisition into a mainstream consumer product, companies like Epic, Roblox, Minecraft-maker Mojang and others were developing avatar-driven virtual worlds where people loved spending time. Importantly, those worlds are widely available and hardware agnostic, meaning that a PlayStation 5 player could square off in a fight against someone on a PC or even an iPhone (Epic’s complex standoff with Apple notwithstanding).

Horizon Worlds was Meta’s answer to those experiences — creepy legless avatars and all — but by then many millions of people were already invested in a virtual world that suits them, no headgear necessary. These social gaming worlds are all extremely sticky and people love hanging out in them, expressing themselves through virtual purchases and generally doing the whole thing sans VR.

We need more video games that are social platforms first, games second

In light of their success, Epic, Roblox and Mojang all smartly positioned things we once thought of as games instead as platforms. Fortnite, Roblox and Minecraft all host user-generated content, sometimes called UGC — a not very helpful acronym that means players can also upload their own game modes and virtual goods there for other players to try or buy. This content is very, very popular — according to Epic, 70% of Fortnite players play user-made content in addition to the core experience. Its what people think of when they talk about Roblox. For these companies, user-generated content doesn’t cost anything, keeps players coming back and can bring in low-effort revenue.

Fortnite, Roblox, Minecraft and other avatar-based virtual worlds can co-exist, but Fortnite boasts some unique advantages. While its peers lean on their nostalgia-heavy looks, Fortnite’s high-fidelity graphics and sophisticated animations (so sophisticated they’ve sparked more than one lawsuit over dance moves) are more future-proofed and brand friendly. Minecraft and Roblox are powerhouses in their own right, but the former is more of a game than an ecosystem and the latter will need to prove it can retain its young core users as they age up. Meanwhile, Epic commands a deep understanding of the ways people want to express themselves online and the technical prowess, and now partnerships, to make it possible.

Online multiplayer games aren’t social networks in a traditional sense, but the two categories are converging, with games becoming more like social networks and social networks increasingly full of games. As the Fortnite cinematic universe expands to include Lego, Rock Band and now Disney, Epic is poised to introduce a huge swath of new players to a virtual world that’s as much about who you’re with as it is about what you’re doing — and wasn’t that the promise of the metaverse all along?

Why Fortnite is getting into cozy gaming

Disney takes a $1.5B stake in Epic Games to build an ‘entertainment universe’ with Fortnite

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Google I/O 2023 keynote presenting Google Magic Editor feature

Google brings AI-powered editing tools, like Magic Editor, to all Google Photos users for free

Google I/O 2023 keynote presenting Google Magic Editor feature

Image Credits: Google I/O

Google Photos is getting an AI upgrade. On Wednesday, the tech giant announced that a handful of enhanced editing features previously limited to Pixel devices and paid subscribers — including its AI-powered Magic Editor — will now make their way to all Google Photos users for free. This expansion also includes Google’s Magic Eraser, which removes unwanted items from photos; Photo Unblur, which uses machine learning to sharpen blurry photos; Portrait Light, which lets you change the light source on photos after the fact, and others.

The editing tools have historically been a selling point for Google’s high-end devices, the Pixel phones, as well as a draw for Google’s cloud storage subscription product, Google One. But with the growing number of AI-powered editing tools flooding the market, Google has decided to make its set of AI photo editing features available to more people for free.

Image Credits: Google

There are some caveats to this expansion, however.

For starters, the tools will only start rolling out on May 15 and it will take weeks for them to make it to all Google Photos users.

In addition, there are some hardware device requirements to be able to use them. On ChromeOS, for instance, the device must be a Chromebook Plus with ChromeOS version 118+ or have at least 3GB RAM. On mobile, the device must run Android 8.0 or higher or iOS 15 or higher.

The company notes that Pixel tablets will now be supported, as well.

Magic Editor is the most notable feature of the group. Introduced last year with the launch of the Pixel 8 and Pixel 8 Pro, this editing tool uses generative AI to do more complicated photo edits — like filling in gaps in a photo, repositioning the subject and other edits to the foreground or background of a photo. With Magic Editor, you can change a gray sky to blue, remove people from the background of a photo, recenter the photo subject while filling in gaps, remove other clutter and more.

Previously, these kinds of edits would require Magic Eraser and other professional editing tools, like Photoshop, to get the same effect. And those edits would be more manual, not automated via AI.

Image Credits: Google

With the expansion, Magic Editor will come to all Pixel devices, while iOS and Android users (whose phones meet the requirements) will get 10 Magic Editor saves per month. To go beyond that, they’ll still need to buy a Premium Google One plan — meaning 2TB of storage and above.

The other tools will be available to all Google Photos users, no Google One subscription is required. The full set of features that will become available includes Magic Eraser, Photo Unblur, Sky suggestions, Color pop, HDR effect for photos and videos, Portrait Blur, Portrait Light (plus the add light/balance light features in the tool), Cinematic Photos, Styles in the Collage Editor and Video Effects.

Other features like the AI-powered Best Take — which merges similar photos to create a single best shot where everyone is smiling — will continue to be available only to Pixel 8 and 8 Pro.

Apple unveils a new Magic Keyboard at iPad event

Image Credits: Apple

At its iPad-focused event, Apple announced a new and improved Magic Keyboard, its keyboard accessory for iPad.

The Magic Keyboard has been “completely redesigned” to be much thinner and lighter, Apple says, and now includes a function row for quick access to controls like screen brightness, volume adjustment and play/pause. Beyond that, the new Magic Keyboard features aluminum palm rests and a larger trackpad. Plus it’s more responsive, Apple says, with haptic feedback and a USB-C port for charging.

Image Credits: Apple

It’s the first major revision of the Magic Keyboard since its launch in 2020. And — with the addition of the function row — it’s now on par, feature-wise, with its counterpart the Magic Keyboard Folio.

The new Magic Keyboard comes in two sizes — one for the 11-inch iPad Pro and one for the 13-inch model — and in two colors, black and white. It can be preordered today for the same price as the previous-gen Magic Keyboard, $299 for the 11-inch and $349 for the 13-inch, and will be available in stores next week.

In other keyboard accessory news, there’s a new Smart Folio for iPad Air. It attaches magnetically and supports multiple viewing angles for “greater flexibility” than the old model.

The Smart Folio is available in charcoal gray, light violet, denim and sage and priced at $79 for the 11-inch iPad Air version and $99 for the 13-inch version.

Other announcements at Tuesday’s event included a new iPad Air with an M2 chip and first-ever 13-inch size; a new iPad Pro with completely new M4 chip and stacked OLED screens for higher-fidelity display; a Pro version of the Apple Pencil featuring new sensors; and a new version of the Magic Keyboard. You can catch the full video here:

Read more about Apple's 2024 iPad Event