Facebook keeps asking me to say 'happy birthday' to dead people

distorted facebook logo

Image Credits: TechCrunch

Two of my friends died within the last three years. By some coincidence, both of their birthdays fall in the beginning of July. So, twice this week, Facebook has reminded me to write “happy birthday” to two people who will never respond.

Facebook’s algorithms can’t comprehend death. All it knows is there was a time when I was often tagged in photos with these people, and that we interacted with each other’s posts. If Facebook’s algorithm is incentivized to boost engagement, why not get me to post on a friend’s timeline by reminding me it’s their birthday?

These days, we leave a hefty online footprint. When Jamie died, I coped by combing through our digital detritus. We were both writers, so we wrote to each other often. I scrolled through our iMessage history, mad at myself for setting my messages to auto-delete after a year. I wanted more of this mundanity — the granular discussion of grad school applications, the Gossip Girl memes, the screenshots of poems written in the Notes app. I wanted proof that our friendship was important enough that I could be so overwhelmed by grief, because for some reason, I needed permission to be sad.

Unlike iMessage, my message history on Facebook has never been deleted. I try to picture what 15 years of my own Facebook data looks like, stored somewhere in some warehouse in California, then multiplied for billions of other Facebook users. How much space, money and computing power does it take for Facebook to make sure I can find a meme that a dead friend sent me in 2017?

I’ve never been more grateful to Mark Zuckerberg than I was in the days after Jamie died. But this infinite storage is an accidental gift. Facebook’s actual response to the inconvenience of death was to engineer a system for memorializing our profiles. We used to decide whether we wanted to be buried, cremated or something else entirely — now, we also decide if we want to designate a legacy contact to monitor our Facebook account, or if we want our accounts to be deleted after death.

Facebook rolled out the “legacy contact” feature in 2015. When you’re alive, you can designate a loved one as a “legacy contact,” turning over control of your account when you die — and if that’s the case, your account will be memorialized, showing “Remembering” next to the name on your profile. Once an account is memorialized, your legacy contact isn’t able to remove any content or view your messages, but they’re able to change your profile picture and cover photo, write a pinned post on your timeline and respond to friend requests. If you don’t choose a legacy contact in life, a loved one can work with Facebook to gain access to that honor in death. And, notably, when your account is memorialized, Facebook will not recommend that your friends wish you a happy birthday.

Even in my dreams, my friends don’t come back to life. I had a dream that Ellie messaged me on Facebook, but it was one of those old-school hacks where someone would send you a bit.ly link and say, “OMG, just saw this crazy vid, is tht u??”

This dream was based in a real anxiety about our online afterlives. As if there isn’t enough to do when someone dies, we now must consider their digital affairs. On Reddit, people ask how they can get access to a loved one’s computer without their password. Meanwhile, the New York Department of State tells consumers to protect themselves from identity theft after death; if someone gets hold of a dead person’s Social Security Number, they may be able to open credit cards, file taxes and take out loans under their name.

There is no right way to lay a social media profile to rest; it is not a person, but a two-dimensional projection of who a person was. These social media profiles feel so distant from the core of our humanity that we resist the urge to mark the end of our digital lives. Yet while we are alive, our online lives are so encompassing that we have to set screen time limits on our phones so we spend less time in the digital world. It’s uncomfortable to consider what we leave online when we die, but it’s an oversight not to plan for our digital afterlives, if we have the luxury of planning for our death at all.

Neither of my friends’ families decided to “memorialize” their children’s accounts, perhaps because it feels so futile in a time of boundless grief. Or, maybe they just don’t know it’s an option.

So, Facebook will continue to tell me to celebrate my dead friends’ birthdays, while I know full well that they’ll never age beyond their mid-twenties. But if I had to choose, I wouldn’t want to memorialize my friends’ accounts. It’s just one more piece of evidence that their deaths are real.

Facebook keeps asking me to say 'happy birthday' to dead people

distorted facebook logo

Image Credits: TechCrunch

Two of my friends died within the last three years. By some coincidence, both of their birthdays fall in the beginning of July. So, twice this week, Facebook has reminded me to write “happy birthday” to two people who will never respond.

Facebook’s algorithms can’t comprehend death. All it knows is there was a time when I was often tagged in photos with these people, and that we interacted with each other’s posts. If Facebook’s algorithm is incentivized to boost engagement, why not get me to post on a friend’s timeline by reminding me it’s their birthday?

These days, we leave a hefty online footprint. When Jamie died, I coped by combing through our digital detritus. We were both writers, so we wrote to each other often. I scrolled through our iMessage history, mad at myself for setting my messages to auto-delete after a year. I wanted more of this mundanity — the granular discussion of grad school applications, the Gossip Girl memes, the screenshots of poems written in the Notes app. I wanted proof that our friendship was important enough that I could be so overwhelmed by grief, because for some reason, I needed permission to be sad.

Unlike iMessage, my message history on Facebook has never been deleted. I try to picture what 15 years of my own Facebook data looks like, stored somewhere in some warehouse in California, then multiplied for billions of other Facebook users. How much space, money and computing power does it take for Facebook to make sure I can find a meme that a dead friend sent me in 2017?

I’ve never been more grateful to Mark Zuckerberg than I was in the days after Jamie died. But this infinite storage is an accidental gift. Facebook’s actual response to the inconvenience of death was to engineer a system for memorializing our profiles. We used to decide whether we wanted to be buried, cremated or something else entirely — now, we also decide if we want to designate a legacy contact to monitor our Facebook account, or if we want our accounts to be deleted after death.

Facebook rolled out the “legacy contact” feature in 2015. When you’re alive, you can designate a loved one as a “legacy contact,” turning over control of your account when you die — and if that’s the case, your account will be memorialized, showing “Remembering” next to the name on your profile. Once an account is memorialized, your legacy contact isn’t able to remove any content or view your messages, but they’re able to change your profile picture and cover photo, write a pinned post on your timeline and respond to friend requests. If you don’t choose a legacy contact in life, a loved one can work with Facebook to gain access to that honor in death. And, notably, when your account is memorialized, Facebook will not recommend that your friends wish you a happy birthday.

Even in my dreams, my friends don’t come back to life. I had a dream that Ellie messaged me on Facebook, but it was one of those old-school hacks where someone would send you a bit.ly link and say, “OMG, just saw this crazy vid, is tht u??”

This dream was based in a real anxiety about our online afterlives. As if there isn’t enough to do when someone dies, we now must consider their digital affairs. On Reddit, people ask how they can get access to a loved one’s computer without their password. Meanwhile, the New York Department of State tells consumers to protect themselves from identity theft after death; if someone gets hold of a dead person’s Social Security Number, they may be able to open credit cards, file taxes and take out loans under their name.

There is no right way to lay a social media profile to rest; it is not a person, but a two-dimensional projection of who a person was. These social media profiles feel so distant from the core of our humanity that we resist the urge to mark the end of our digital lives. Yet while we are alive, our online lives are so encompassing that we have to set screen time limits on our phones so we spend less time in the digital world. It’s uncomfortable to consider what we leave online when we die, but it’s an oversight not to plan for our digital afterlives, if we have the luxury of planning for our death at all.

Neither of my friends’ families decided to “memorialize” their children’s accounts, perhaps because it feels so futile in a time of boundless grief. Or, maybe they just don’t know it’s an option.

So, Facebook will continue to tell me to celebrate my dead friends’ birthdays, while I know full well that they’ll never age beyond their mid-twenties. But if I had to choose, I wouldn’t want to memorialize my friends’ accounts. It’s just one more piece of evidence that their deaths are real.

Facebook keeps asking me to say 'happy birthday' to dead people

distorted facebook logo

Image Credits: TechCrunch

Two of my friends died within the last three years. By some coincidence, both of their birthdays fall in the beginning of July. So, twice this week, Facebook has reminded me to write “happy birthday” to two people who will never respond.

Facebook’s algorithms can’t comprehend death. All it knows is there was a time when I was often tagged in photos with these people, and that we interacted with each other’s posts. If Facebook’s algorithm is incentivized to boost engagement, why not get me to post on a friend’s timeline by reminding me it’s their birthday?

These days, we leave a hefty online footprint. When Jamie died, I coped by combing through our digital detritus. We were both writers, so we wrote to each other often. I scrolled through our iMessage history, mad at myself for setting my messages to auto-delete after a year. I wanted more of this mundanity — the granular discussion of grad school applications, the Gossip Girl memes, the screenshots of poems written in the Notes app. I wanted proof that our friendship was important enough that I could be so overwhelmed by grief, because for some reason, I needed permission to be sad.

Unlike iMessage, my message history on Facebook has never been deleted. I try to picture what 15 years of my own Facebook data looks like, stored somewhere in some warehouse in California, then multiplied for billions of other Facebook users. How much space, money and computing power does it take for Facebook to make sure I can find a meme that a dead friend sent me in 2017?

I’ve never been more grateful to Mark Zuckerberg than I was in the days after Jamie died. But this infinite storage is an accidental gift. Facebook’s actual response to the inconvenience of death was to engineer a system for memorializing our profiles. We used to decide whether we wanted to be buried, cremated or something else entirely — now, we also decide if we want to designate a legacy contact to monitor our Facebook account, or if we want our accounts to be deleted after death.

Facebook rolled out the “legacy contact” feature in 2015. When you’re alive, you can designate a loved one as a “legacy contact,” turning over control of your account when you die — and if that’s the case, your account will be memorialized, showing “Remembering” next to the name on your profile. Once an account is memorialized, your legacy contact isn’t able to remove any content or view your messages, but they’re able to change your profile picture and cover photo, write a pinned post on your timeline and respond to friend requests. If you don’t choose a legacy contact in life, a loved one can work with Facebook to gain access to that honor in death. And, notably, when your account is memorialized, Facebook will not recommend that your friends wish you a happy birthday.

Even in my dreams, my friends don’t come back to life. I had a dream that Ellie messaged me on Facebook, but it was one of those old-school hacks where someone would send you a bit.ly link and say, “OMG, just saw this crazy vid, is tht u??”

This dream was based in a real anxiety about our online afterlives. As if there isn’t enough to do when someone dies, we now must consider their digital affairs. On Reddit, people ask how they can get access to a loved one’s computer without their password. Meanwhile, the New York Department of State tells consumers to protect themselves from identity theft after death; if someone gets hold of a dead person’s Social Security Number, they may be able to open credit cards, file taxes and take out loans under their name.

There is no right way to lay a social media profile to rest; it is not a person, but a two-dimensional projection of who a person was. These social media profiles feel so distant from the core of our humanity that we resist the urge to mark the end of our digital lives. Yet while we are alive, our online lives are so encompassing that we have to set screen time limits on our phones so we spend less time in the digital world. It’s uncomfortable to consider what we leave online when we die, but it’s an oversight not to plan for our digital afterlives, if we have the luxury of planning for our death at all.

Neither of my friends’ families decided to “memorialize” their children’s accounts, perhaps because it feels so futile in a time of boundless grief. Or, maybe they just don’t know it’s an option.

So, Facebook will continue to tell me to celebrate my dead friends’ birthdays, while I know full well that they’ll never age beyond their mid-twenties. But if I had to choose, I wouldn’t want to memorialize my friends’ accounts. It’s just one more piece of evidence that their deaths are real.

Is it just me, or was that an earthquake?

Image Credits: Eoneren / Getty Images

For just a brief moment, this was the internet at its best. I stared at a vase of dried out Trader Joe’s flowers, rumbling on my table for maybe 30 seconds, but I was too shocked to even process what was happening. Then I saw the tweets (which, in this moment of shock, I refuse to call X posts).

“DID WE JUST HAVE AN EARTHQUAKE IN NEW YORK?”

“was that an earthquake??????”

“did everyone just feel that?”

“THIS IS ONE OF THE REASONS I MOVED AWAY FROM CALIFORNIA”

“So excited that us east coasters can finally get earthquake Twitter”

People on microblogging sites (it wasn’t just X — I see you, Bluesky) had already determined the scope of the earthquake, confirmed it was, in fact, an earthquake, and began posting jokes about the situation before the less chronically online people even realized what happened.

It’s rare that something happens so suddenly that it unifies an entire geographic region — people from New Jersey, Philadelphia, New York City and Massachusetts chimed in on my timeline, each unabashedly sharing our experiences. It’s like the old school Twitter, where you could post “eating a ham and cheese sandwich” and it wasn’t ironic. You were invited to say exactly how you felt, and everyone else was doing it too. It’s like old LiveJournal or Facebook statuses, where you could post “is feeling sleepy” and never consider that no one really cares.

It’s like a middle school cafeteria, hours after an unplanned fire alarm goes off. We’re all still buzzing with a certain naive excitement and awe, bouncing off of each other’s surprise and exaggerating our memory of what happened, like it was some legendary event. Everyone has lost focus at work. On Slack, Ron says he thought it was a train, and his chair shook a little. Matt says that in California, it usually feels like a car crash. Dom says she used to live in LA, and this was definitely an earthquake. Brian said, as a Californian on the East Coast, he didn’t even feel it. Then I share my own riveting account of this brief moment we all just experienced: I thought it was my neighbor’s washing machine.

When Elon Musk bought Twitter, and critics embarked on a mass exodus to platforms like Bluesky, Mastodon, Tumblr, and even ones that no longer exist, like Pebble, we mourned the end of an era. There used to be just one option for microblogging, and it was Twitter, unless you were really into open source federated software before 2022. Moments like these show that there really is value in the “public town square” — it’s a way for us to know that we aren’t crazy, or our boiler isn’t exploding, before anyone even knows what’s going on.

But when the most populous town square is becoming actively more hostile to people who aren’t crypto bros or Tesla stockholders, we get a sense of what we’re missing. On Threads, people are talking about cherry blossoms. On Facebook, I am delighted to learn there is a new grocery store coming to my neighborhood, but no one is talking about the earthquake.

As a lifelong East Coaster, I experienced something I’ve never felt before as the ground shook beneath me. And immediately, scrolling through my Twitter feed, I felt nostalgic for what the internet gives us at its best: a sense of calm, comfort, camaraderie and reassurance that I wasn’t alone.