Instagram now lets you post a secret Story that viewers can uncover with a DM

Instagram logo reflected

Image Credits: LIONEL BONAVENTURE/AFP / Getty Images

Instagram is adding a handful of new features for Stories to give users more creative ways to share content and engage with each other, the company announced on Friday. Most notably, the social network is introducing a new “Reveal” feature that lets you post a hidden Story for your followers to uncover by sending you a DM. Instagram is also launching other features that let you share your favorite songs and highlight memories via Stories.

To access the new Reveal feature you have to tap the stickers icon when creating a Story and select the “Reveal” option. From there, you will be prompted to type out a hint about your blurred story. Once you post your Story, your friends will only be able to see your Story content if they send you a DM.

Image Credits: Instagram
Image Credits: Instagram

While the feature could be a nice way to start a conversation with a friend, Reveal is especially useful for creators, as it would allow them to get more engagement for their Stories. Instagram notes that you won’t need to approve every DM for your Story to be revealed, so creators won’t have to worry about getting though thousands of DMs.

Instagram is also launching a new “Add Yours Music” sticker for Stories that lets users share a song that fits their mood while encouraging their followers to share a song as well. The feature builds on Instagram’s “Add yours” sticker that allows users to respond to other users’ Stories with their own following a prompt or a certain topic.

Image Credits: Instagram
Image Credits: Instagram

In addition, users are getting access to a new “Frames” feature that turns a photo into a virtual Polaroid that users can view by shaking their phone (if you don’t want to shake your phone, you can click the “Shake to reveal” button). While Stories are traditionally used to share content about what you’re currently doing, this new feature is designed for more of a throwback post.

Once you select an image to feature, the Frames sticker will automatically add the date and timestamp of when the photo was taken. You also can choose to add a caption on the virtual Polaroid.

Image Credits: Instagram
Image Credits: Instagram

Another new feature called “Cutouts” will let users turn part of any video or photo in their camera roll into a custom sticker that they can add to a Story or Reel. The feature is similar to Apple’s image cutout tool, which lets you “pick up” an object from a photo or a video with just a press of your finger.

The launch of the new features comes as Instagram announced on Tuesday that it’s introducing a few new changes to its ranking systems to better highlight content from smaller, original creators. As part of the changes, Instagram is replacing reposts with original content in recommendations, adding labels to reposted content and removing content aggregators from recommendations. The announcement followed months of criticism from creators’ who said their reach has been negatively impacted by the algorithm.

Instagram is updating its algorithm to surface more content from smaller, original creators

Garry Tan, Y Combinator, The Economic Club of Washington, D.C.

Garry Tan has revealed his ‘secret sauce’ for getting into Y Combinator

Garry Tan, Y Combinator, The Economic Club of Washington, D.C.

Image Credits: The Economic Club of Washington, D.C. / Garry Tan speaking with Teresa Carlson at The Economic Club of Washington, D.C. event

If you’ve ever wanted to apply to Y Combinator, here’s some inside scoop on how the iconic accelerator goes about choosing companies from someone who knows best: Garry Tan, president and CEO of Y Combinator.

The Economic Club of Washington, D.C. hosted Tan Wednesday for a one-on-one interview with Teresa Carlson, a General Catalyst board member. 

It’s widely known that Y Combinator accepts less than 1% of the applications it receives — the last batch was whittled down from 27,000 applications, Tan said. Cohorts these days tend to be around 250 companies. So Carlson wanted to know, among other topics, what is the “secret sauce,” if you will, to getting accepted into Y Combinator?

First, it might be one of the few places where you don’t have to know anyone to get in, Tan said. Anyone can go to the website, apply and submit a one-minute video. YC’s 14 partners read the applications to understand a few things: Who is the applicant’s potential customer and what have the founders built in the past? Top applicants then go on to answer a handful of questions from the partners.

“So many venture capitalists are taking meetings, week-to-week, and saying ‘no, no, no, no,’ and then maybe a few times a year saying, ‘yes,’” Tan said. “YC turns that on its head.”

One of the things YC is looking for is founders who can create a market, that they see a technology no one has envisioned yet, he said.

Tan used Coinbase’s Brian Armstrong as an example of someone who created a market. When Tan first met Armstrong, he was still working as an anti-fraud engineer at Airbnb. Armstrong had read the Satoshi Nakamoto white paper, and had an idea.

“He said, ‘Nobody believes this yet, but I believe it, and I want to work on software that would manifest this crazy idea that you could have a sovereign cryptocurrency,’” Tan said. “This was a very fringe idea at the moment, but that’s what we’re looking for — a fringe thing.”

He went on to explain that the “fringe thing” is a new technology “that deeply technical people are obsessed with” and one that goes on to “touch all of society.”

After the YC partners interviewed and accepted Armstrong into the program, Tan recalls working with him weekly. And during those chats, he realized that if something like Coinbase existed, “that’s gonna be really big.” Then came the discussion about how to build it out.

“The cool thing about what he was doing was that it was really hard to even get Bitcoin,” Tan said. “I personally experienced that. These fringe things can basically turn into something very big.”

He also said that Armstrong was an example of another thing that YC partners look for in candidates: “He was a first principles thinker.” By that Tan meant that Armstrong not only believed what no one believed yet, he set about figuring out what the necessary things were to build, whether that was software or distribution, to create this thing that no one else saw. It’s not enough just to recognize a new thing, you have to understand some of the steps toward building it and have a plan to validate that what you built is solving the problem you originally set out to solve, Tan said.

YC went through a round of interviews last week, and Tan said all of the founders that he chose to fund “came in with some new discovery that they had discovered interacting with the technology itself.”

“Like sitting on a workbench realizing, ‘Hey, did you know there’s a robotics manufacturer that’s making a humanoid robot now for $16,000. It’s arriving on my desk on Monday, and we’re going to try and be the first people that commercialize that,’” Tan said. “That’s an example of a first principles insight that is a very interesting area.”