Feeling Great's new therapy app translates its psychiatrist co-founder’s experience into AI

Feeling Great displays

Image Credits: Feeling Great

Seeking mental health support is a complex process, but some founders believe that using AI to formalize techniques like cognitive behavioral therapy (CBT) can help folks who might not have access to professionals. Dr. David Burns, who has over 40 years of experience in the field of psychiatry, has now built an app, Feeling Great, based on his methods.

Burns teamed up with Jeremy Karmel, who previously led growth teams at DoorDash and Reddit, and Matt Pierce, who was a former CEO of healthcare workforce service Trusted Health, to build Feeling Great, which is also the title of one of Burns’ bestselling books on mental health.

The company, which was founded in 2022, announced today that it has raised $8 million in seed funding co-led by Learn Capital and TitletownTech, with participation from Lux Capital, Wavemaker Three-Sixty Health, Pacific Health Ventures and Treble Capital. The startup is also launching its app today, which was in beta until now with roughly 3,000 users.

Feeling Great currently has 14 employees, and it wants to deploy capital into the development and marketing of the app.

Rob Hutter, founder and managing partner at Learn Capital, said that years ago, he read Burns’ book and attended one of his seminars, becoming deeply interested in his work.

In the last couple of years, he reconnected with Burns and learned that he was working with Karmel on building a therapy solution and decided to invest. Hutter noted that Burns’ popularity and Karmel’s growth mindset are a great combination to scale the app.

The app and technology

Burns said the company had already thought about building an app that had guided lessons before large language models hit the market. However, with the release of modern AI models, the startup decided to translate Burns’ knowledge into its own model to accelerate the effects of the process of feeling better.

“I am very excited that we have created an electronic tool that doesn’t just reduce feelings of depression, it reduces seven negative feelings simultaneously,” he told TechCrunch on a call.

The Feeling Great app has two parts: interactive courses on mental health and managing emotions distributed through illustration and stories and a chatbot that can talk with you about your issues. The latter also provides a way for you to practice techniques that could help you with negative emotions.

Image Credits: Feeling Great

The company said that it developed its AI models based on Burns’ T.E.A.M. (Testing, Empathy, Assessment of Resistance and Methods) approach that focuses on empathetic responses and providing actionable advice to users.

“We have developed an empathy model focused especially on trying to relate and connect deeply with the users. Plus, we have also created an evaluation framework that can tell us if AI is doing a good job of understanding the users,” Karmel said.

Burns said from a physiological perspective, the app first works on making you feel better and turn negative emotions into joy. It also helps you tackle tough emotional situations when the negative thoughts return.

He added that often it is hard to train human therapists to be empathetic toward patients. But if you train an AI model, it does what you tell it to do.

Still, the startup said it is not trying to replace human therapists for you with this app, and it shows ample warnings during the onboarding process to remind users the app is not a therapist replacement. It also suggests that users dealing with thoughts of suicide should seek professional help.

Opportunity and the road ahead

The mental health space has marketplace startups such as BetterHelp and Talkspace to connect users with therapists, and apps like Calm and Headspace for meditation. Apart from these, Feeling Great would directly compete with the likes of Woebot, Wysa and Sonia.

Hutter of Learn Capital said that he believed that it would be possible to take manualized therapeutic approaches that have been proven to work and use that data to build a product.

“The reason why this product makes sense in today’s world is that LLM revolution allows computational intelligence to communicate with humans in a way to unlock profound psychological transformation,” Hutter said.

“What we care about at Learn Capital is how we bring things that can transform human beings to do what they can possibly do with their potential at scale.”

Both Hutter and the co-founders of Feeling Great emphasized that therapy, at times, is unaffordable and your therapist can’t always be available to you. They argued that the app is ever-present and can aid you, even if you are consulting a therapist.

Eventually, the company wants to develop an app that works on clinical conditions and submit it for FDA approval. In 2022, Calm also started a clinical offering of its own.

Feeling Great is also working on introducing new features to its app, including voice-based AI, long-term memory and an anonymous mode.

Feeling Great, which is available both on Android and iOS, will be available only to U.S. customers at launch. It is free to try for seven days, and then it will cost you $99 per year.

Feeling Great's new therapy app translates its psychologist co-founder’s experience into AI

Image Credits: Feeling great

Seeking mental health support is a complex process, but some founders believe that using AI to formalize techniques like Cognitive Behavioral Therapy (CBT) can help folks who might not have access to professionals. Dr. David Burns, who has over 40 years of experience in the field of psychiatry, has now built an app, Feeling Great, based on his methods.

Burns teamed up with Jeremy Karmel, who previously led growth teams at Doordash and Reddit, to build Feeling Great, which is also the title of one of Burns’s bestselling books on mental health.

The company, which was found in 2022, announced today that it has raised $8 million in seed funding co-led by Learn Capital and TitleTownTech, with participation from Lux Ventures, WaveMaker Three-Sixty Health, Pacific Health Ventures, and Treble Capital. The startup is also launching its app today, which was in beta until now with roughly 3,000 users.

Feeling Great currently has 14 employees, and it wants to deploy capital into the development and marketing of the app.

Rob Hutter, founder and managing partner at Learn Capital, said that years ago, he read Burns’ book and attended one of his seminars, becoming deeply interested in his work.

In the last couple of years, he reconnected with Burns and learned that he was working with Karmel on building a therapy solution and decided to invest. Hutter noted that Burns’ popularity and Karmel’s growth mindset are a great combination to scale the app.

The app and technology

Burns said the company had already thought about building an app that had guided lessons before large language models hit the market. However, with the release of modern AI models, the startup decided to translate Burns’ knowledge into its own model to accelerate the effects of the process of feeling better.

“I am very excited that we have created an electronic tool that doesn’t just reduce feelings of depression, it reduces seven negative feelings simultaneously,” he told TechCrunch on a call.

The Feeling Great app has two parts: interactive courses on mental health and managing emotions distributed through illustration and stories and a chatbot that can talk with you about your issues. The latter also provides a way for you to practice techniques that could help you with negative emotions.

Image Credits: Feeling Great

The company said that it developed its AI models based on Burns’ T.E.A.M. (Testing, Empathy, Assessment of Resistance and Methods) approach that focuses on empathetic responses and providing actionable advice to users.

“We have developed an empathy model focused especially on trying to relate and connect deeply with the users. Plus, we have also created an evaluation framework that can tell us if AI is doing a good job of understanding the users,” Karmel said.

Burns said from a physiological perspective, the app first works on making you feel better and turn negative emotions into joy. It also helps you tackle tough emotional situations when the negative thoughts return.

He added that often it is hard to train human therapists to be empathetic towards patients. But if you train an AI model, it does what you tell it to do.

Still, the startup said it is not trying to replace human therapists for you with this app, and it shows ample warnings during the onboarding process to remind users the app is not a therapist replacement. It also suggests that users dealing with thoughts of suicide should seek professional help.

Opportunity and the road ahead

Mental health space has marketplace startups such as BetterHelp and Talkspace to connect users with Therapists and apps like Calm and Headspace for meditation. Apart from these Feeling Great would directly compete with the likes of Woebot, Wysa, and Sonia.

Hutter of Learn Capital said that I believed that it would be possible to take manualized therapeutic approaches that have been proven to work and use that data to build a product.

“The reason why this product makes sense in today’s world is that LLM revolution allows computational intelligence to communicate with humans in a way to unlock product psychological transformation,” Hutter said.

“What we care about at Learn Capital is how we bring things that can transform human beings to do what they can possibly do with their potential at scale.”

Both Hutter and the co-founders of Feeling Great emphasized that therapy, at times, is unaffordable and your therapist can’t always be available to you. They argued that the app is ever-present and can aid you, even if you are consulting a therapist.

Eventually, the company wants to develop an app that works on clinical conditions and submit it for FDA approval. In 2022, Calm also started a clinical offering of its own.

Feeling Great is also working on introducing new feature to its app including voice-based AI, long term memory, and an anonymous mode.

Feeling Great, which is available both on Android and iOS, will be only available to the U.S. customers at launch. It is free to try for seven days, and then it will cost you $99 per year.

Image of a pink speech bubble tied up in string.

Expressable brings speech therapy into the home

Image of a pink speech bubble tied up in string.

Image Credits: Mina De La O (opens in a new window) / Getty Images

Leanne Sherred, a pediatric speech therapist, has long encountered challenges putting caregiver-led therapy into practice in traditional care settings.

Research suggests that caregiver-led speech therapy, which involves training the caregivers of patients in skill-building therapeutic techniques to use at home, can be highly effective. But as Sherred observed in the course of her practice, therapists often have limited access to caregivers and face serious educational and tech roadblocks.

In 2020, around the start of the pandemic, Sherred saw an opportunity to attempt a new, tech-forward speech therapy care model, one that put caregivers “at the center of care” (in her words). She teamed up with Nick Barbara (Sherred’s spouse), Spencer Magloff and Ryan Hinojosa to found Expressable, a platform that offers one-on-one virtual sessions with speech language pathologists.

“Layered on top of Expressable’s synchronous care is a platform that includes multimedia home programming, interactive weekly practice activities, therapist SMS support and more,” Magloff, Expressable’s chief marketing officer, told TechCrunch in an interview. “With Expressable, speech therapy isn’t limited to one to two times per week, void of caregiver participation.”

Expressable is covered by some insurance plans (including Medicaid) but also offers private pay rates and accepts HSAs and FSAs. It matches patients with speech therapists who might be able to meet their needs and fit their schedules. The matched therapist develops a treatment plan and then regularly meets with the patient and/or their caregiver for online sessions.

Expressable
Image Credits: Expressable

Some aspects of the plan are designed to be done on the patient’s own time, through Exressable’s self-service platform. Patients and caregivers can track progress week-to-week toward goals and milestones in their individualized plans.

Expressable, which caters to both adult and child patients with conditions ranging from language disorders to speech delays, aphasia, stuttering and autism spectrum disorder, differentiated itself early from many other telehealth startups by hiring its health specialists as W2 employees as opposed to contractors. While this increased Expressable’s medical licensing burden, it positioned the company well to handle challenging speech cases, Magloff says, which often require intensive, years-long treatment plans.

“With Expressable, parents and caregivers become active members of their patient’s care team, extending care into the home and throughout the entire therapeutic progress for faster outcomes,” Magloff said.

The digital and telehealth sector enjoyed liberal access to capital in the height of the pandemic but has cooled noticeably. But Expressable is bucking the trend, earlier this week closing a $26 million Series B round led by HarbourVest Partners with participation from Digitalis Ventures, F-Prime Capital and Lerer Hippeau.

With $50 million in the bank, Expressable plans to make improvements to its care delivery model and core tech, expand its payer relationships and grow its network of therapists as well as its operational team. The company’s also experimenting with various forms of AI, Magloff says.

“There are a number of relevant AI use cases we’re currently exploring or adapting to improve the client experience,” he added. “These could help catalog common speech errors, reduce administrative burdens on clinicians and improve operational efficiency.”