So are we banning TikTok or what? Also: Can an influencer really tank an $800M company?

TikTok logo displayed on a smartphone

Image Credits: Jonathan Raa/NurPhoto / Getty Images

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Ticktock, TikTok: It’s been a wild week for TikTok. Even as the company starts testing its Twitter competitor in certain markets and launches its luxury secondhand shop in the U.K., it’s finding a lot of friction in the land of the free and the home of the brave: In an episode of “As the TikTok Turns,” the U.S.’s esteemed House of Representatives, in a rare show of bipartisanship, has passed a bill to give TikTok’s parent company a nine-month ultimatum: Sell or face extinction in the U.S. This is like giving your teenager an extra three months to clean their room before grounding them … forever!

The bill also comes with a magic “90-day extension” button for the president’s use only. How thoughtful! It seems this move has appeased some Senate skeptics, and even President Biden is on board. Critics argue this ban could infringe free speech rights and hurt businesses. (Who knew viral dances were so crucial to our economy?) On the flip side, as one lawmaker puts it — consider it less entertainment app ban and more spy balloon deflation.

How powerful are influencers?: The weirdest curveball we saw this week was a reminder that people don’t really understand how journalism or product reviews work. To wit: Humane Ai raised $230 million before the product even left the factory. The hype was real until the Ai Pin dropped at a hefty $699 plus monthly fees, and folks realized it’s a lot of ado about not-a-lot. Don’t shoot the messenger — in this case popular YouTuber Marques Brownlee aka MKBHD, whose crime was <checks notes> “Telling it like it is” with his review titled “The Worst Product I’ve Ever Reviewed … For Now.”

Now, this YouTuber has more subscribers than some countries have people (18 million to be exact; in fact, if his YouTube channel was a country, it would be roughly the 69th most populated country. Nice.). Apparently, being honest equates to “potentially killing someone else’s nascent project,” according to ex-AWS engineer Daniel Vassallo. Funny how an underdog worth $800 million can get its feelings hurt so easily! And by the way, this isn’t a first; MKBHD was also accused of causing Fisker’s downfall with another truth-bomb review last month: “This Is the Worst Car I’ve Ever Reviewed.” Dom and Amanda think it’s notable that a YouTuber is perceived as having the power to make or break a company.

Most interesting startup stories from the week

Poetry Camera
Poetry Camera takes a photo and prints a poem. Image Credits: Poetry Camera

The next time you’re missing the good ol’ days of squinting through a tiny viewfinder and praying your shot turns out okay, remember Mood.camera. It’s an iOS app that gives you all the uncertainty of analogue photography sans trips to the photo lab. Created by developer Alex Fox, this app says “no thank you” to live previews and editing features, instead focusing on vintage filters and letting fate decide how your photos turn out. Because who doesn’t love a little mystery in their life? Just don’t forget to hold still for three minutes or so while it “develops.” For $1.99/month (or $14.99 one-time fee), you too can experience the thrill of accidentally overexposing every picture on your beach vacation like it’s 1995.

Ever snap a pic of a tree and wish it was poetry? Well, Joyce Kilmer didn’t either. But in the age of AI tech, Kelin Carolyn Zhang and Ryan Mather have decided to bless us with their intriguing spawn — the Poetry Camera! This ain’t your average Insta click-creator; instead of capturing duck faces and dinner plates, it generates thought-provoking (or as thought-provoking as AI can manage) poetry based on its visual encounters. A Raspberry Pi serves as its brain while OpenAI’s GPT-4 spins out verses worthy of Wordsworth (or maybe not). And here’s the kicker: This camera prints out your poetic masterpiece on paper — yes, paper. No digital saving for that extra touch of nostalgia or is it just an easy way to avoid privacy concerns? The jury’s still out. But hey, if you’ve been yearning for a physical memento from your digital existence … snap away!

A date shared is a risk halved: Tinder rolled out a new feature called “Share My Date,” enabling users to send details about their upcoming romantic escapades directly from the app. Now your friends can know where you’re going, with who and when. And let’s face it, who doesn’t love a good digital, remote third wheel?Good grief: Here’s something that just might be able to help you navigate that murky maze of sorrow and casseroles. DayNew is a new social platform for dealing with trauma and grief, brought to us by two widows-turned-entrepreneurs who were fed up with the lack of suitable resources available during their own grieving process.No loans for you, students: BloomTech (formerly Lambda School) has been served a big ol’ slice of humble pie by the U.S. Consumer Financial Protection Bureau (CFPB). After pulling back the curtain on their “not-so-risk-free” income share loans and playing fast and loose with job placement stats, the CFPB has placed a 10-year ban on BloomTech’s consumer lending activities.

Most interesting fundraises this week

Parker Conrad, chief executive officer of Rippling, following a Bloomberg Television interview in London.
Image Credits: Betty Laura Zapata/Bloomberg / Getty Images

Breaking news in the world of bling: Pascal, the lab-grown diamond startup, is making it rain with nearly $10 million in VC funding and a hefty revenue forecast. Who needs Drake’s $400,000 diamond-encrusted iPhone case when you can have affordable ice? These cultured gems are so shiny they’ll make your TikTok videos sparkle like a disco ball. Even Andreessen Horowitz couldn’t resist throwing some money at this gem of an idea!

Well, well, well! Last week we got wind that Rippling was about to close a $200 million funding round at a jaw-dropping $13.4 billion valuation. Now founder Parker Conrad has confirmed the news and spilled some juicy details. They were looking for a way to give early employees some liquidity (read: cash money), but investor interest was so high they had to expand their plans. As for going public? That’s somewhere over the rainbow, suggests Conrad.

Hey, parents, you can help: Hot on the heels of Forta raising $55 million to help parents care for autistic kids, Clarity Pediatrics is like that cool aunt who swoops in to save the day, with $10 million for their group therapy sessions aimed at teaching parents how to defuse ADHD-induced chaos. Their secret sauce? Ditching one-on-one kid therapy and focusing on behavioral parent training instead.Matterport gets an exit: It’s story of the little digital-twin platform that could! Matterport has agreed to sell its soul (in the form of its shares) to one of its customers, real estate giant CoStar. How much does it cost to own a company’s soul these days? Well, $5.50 per share or a cool $1.6 billion overall.Startup missions to Mars: Breaking news, folks — NASA’s got a little too much Mars on its plate and it’s looking for some eager space startups to help chow down. After deeming their $11 billion, 15-year Mars mission plan “insufficient,” NASA boss Bill Nelson now wants to bring commercial providers in from the start.

Other unmissable TechCrunch stories …

Oh, Tesla. With profits dropping faster than a Cybertruck with a stuck accelerator and EV sales feeling the pressure, it seems the automaker is in a bit of a pickle. A 55% dip in profits? Ouch! It appears that slashing EV prices like they’re Black Friday deals hasn’t worked out quite so well for them. Between wars, arson attacks on factories, high-profile layoffs, and new models rolling off the assembly line slower than LA traffic, it seems Tesla has a long list of challenges. Let’s just hope Musk’s plans work out better than the Tesla semi-truck production timeline.

Here’s another handful of stories you might otherwise have missed:

Formlabs’ Form 4 breaks cover: Formlabs has been making desktop 3D printing less of a pipe dream and more of a reality; it’s been five years since Form 3 came along — and what better way to celebrate than by releasing an upgraded version? Meet the Form 4. This big boy boasts faster print times (under two hours for most prints), a larger build volume (30% increase) and resolution that apparently rivals injection molding (whatever that means).Bezos’ buzzing brainchild is bailing on California: Amazon’s Prime Air drone delivery operations in Lockeford fold faster than a badly flown origami bird. Why? Well, Amazon mumbled some vague reasons, but the experiment continues in Texas and soon will come to Arizona.The last Post: Oh, Post News. We hardly knew ye … mainly because we still had Twitter. The a16z-funded microblogging platform that popped up like an eager freshman after Elon Musk’s Twitter acquisition is closing its digital doors.Wait, what did you say?: Remember when Rewind promised to help you record your digital life and let you search through it? Well, they’re rebranding as “Limitless,” producing a pendant (or is it a necklace?) that records your conversations.Hiring in robotics: Dust off your circuit boards and plug into the job market, folks, because Brian compiled a beefy list of 74 robotics companies that are hiring! From Advanced Construction Robotics with four roles to Exotec with 17, there’s opportunity aplenty for all you wired whiz kids out there.

Screenshots suggest TikTok is circumventing Apple App Store commissions

TikTok and YouTube apps on screen iphone xr, close up

Image Credits: Anatoliy Sizov (opens in a new window) / Getty Images

TikTok may be routing around the App Store to save money on commissions. According to new findings, the ByteDance-owned social video app is presenting some of its users with a link to a website for purchasing the coins used for tipping digital creators. Typically, these coins are bought via in-app purchase, which requires a 30% commission paid to Apple.

The feature may be hidden from most users, either by design or because it’s only shown to users in a specific group, like testers or high spenders. In any event, those who do have access to the new option are seeing a screen that encourages them to “recharge” — that is, buy more coins — via tiktok.com. Although these screenshots were discovered within the iOS app by TechCrunch tipster David Tesler, it’s not clear how many TikTok users are seeing them or when or how they’re being shown.

Tesler says the option to purchase via the web was displayed to an account that had previously purchased a large amount of coins.

Image Credits: Screenshot from TikTok app

In some cases, users are shown a screen that includes a message such as “Try recharging on tiktok.com to avoid in-app service fees” followed by a “Try now” link. Other times, they may get a pop-up that says “Try recharging on tiktok.com” with another message about the potential savings. This one reads, “You can save the service fee and get access to popular payment methods,” and is followed by a big, red “Try now” button or a less prominent option that says “Don’t show again.”

Image Credits: Screenshot from TikTok app

Users who follow the provided link are taken to the website for buying coins: tiktok.com/coin. From this web view, they can pay using a variety of methods, including Apple Pay or debit or credit cards. The website reminds users that purchases made directly with TikTok will save them around 25% “with a lower third-party service fee.”

On the web, users can purchase packs of coins ranging from 70 coins to 17,500 coins, or even enter a custom (higher) amount. Inside the app, however, coin packs are available starting at 20 coins up to 16,500 with no option for a custom amount.

Image Credits: Screenshot from TikTok app

That could suggest TikTok is only showing the web links to those users who typically buy larger packs of coins at one time.

While Apple did begin to allow developers of select apps to add links to their websites from inside the app back in 2022, the use case was limited. The only apps that qualify to offer these lines for “account management” are what Apple calls “reader” apps — or those apps that provide access to paid digital content as their main functionality (think: Netflix, not Facebook). In addition, apps that choose to use the External Link Entitlement cannot offer in-app purchases via the App Store as well. It’s an either/or situation.

Typical IAP flow. Image Credits: Screenshot from TikTok iOS app

Given that TikTok is also offering most of its users the option to buy via in-app purchases, it seems it’s not abiding by the External Link Entitlement rules even if it had been granted the exception (which would be surprising).

TikTok and Apple have not returned requests for comment at this time. TikTok’s help documentation about coins says they’re available for purchase and recharge through the App Store and Google Play on mobile devices.

Tesler noted that when Fortnite inserted an option that routed users around Apple’s in-app purchases, Apple banned the app from the App Store. It’s unclear what, if any, action Apple will take against TikTok now, given the current politics around the Beijing-based app.

TikTok’s current U.S. fate is uncertain, as a bill to ban the app has now been signed into law by President Biden. However, the company said it plans to fight the ban in court, as it did before under President Trump. Biden had originally put the effort to ban the app on hold until a new bipartisan bill passed both the House and Senate.

UPDATE, 5/1/24, 8 PM ET:  We now have additional information related to how TikTok may be referencing its coin “recharging” website within its iOS app. Technologist and reverse engineer Chris Messina investigated the latest build of the TikTok iOS app and found references to a KYC (know your customer) completion discount of 15%, as well as references to “webcoin” and marketing messages shown to users that promote how they can save up to 30% when buying coins on TikTok’s website instead of in the app through “in-app purchase.”

(All images below are Chris Messina’s, used with permission): 

As a US ban looms, TikTok announces a $1M program for socially driven creators

Image Credits: Anna Moneymaker / Staff / Getty Images

TikTok is pulling out all the stops to prevent its impending ban in the United States. Aside from initiating legal action against the U.S. government, that means shaping up its public image. On Tuesday, the platform announced its TikTok Change Makers Program, which includes 50 global creators who “create a positive impact on and beyond the platform.”

Creators in the program will get support from TikTok, and on each creator’s behalf, TikTok will donate $25,000 to a nonprofit of their choice.

“This program enables us to connect with wider audiences, encouraging creativity for meaningful advocacy and health communication,” said Alain Labrique, a director at the World Health Organization (WHO), in a statement.

In a blog post, TikTok spotlighted the 10 creators who will take part in this program, which includes environmental activists (Caulin Donaldson, Eli Virkina, Franziska Trautmann) and motivational speakers (Barbara Costello, Alethea Crimmins). One honoree, Joel Bervell, makes videos addressing racial disparities in medicine; he serves on a White House-sponsored committee of healthcare leaders in social media.

TikTok has not deliberately stated that this program is part of its larger plan to continue operating in the U.S., but how could it not be? This is a do-or-die moment for TikTok, and making a large charitable donation makes the platform look good — even if $1 million is nothing for a company that could be worth up to $100 billion.

In April, President Joe Biden signed a bill that would ban TikTok if ByteDance does not sell the app. But the China-based ByteDance shows no indication of complying with these demands. Still, TikTok’s fate is up in the air. A lot can happen over the year that ByteDance has to sell, especially if Biden fails to win re-election in November.